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Five motorcycles which uplifted Royal Enfield in recent times

Five motorcycles which uplifted Royal Enfield in recent times

Royal Enfield has come a long way from being a manufacturer of unreliable and poorly built motorcycles to a stable company with a portfolio of one of the most desirable motorcycles in recent times. Since the full acquisition of the company by Eicher Group in 1994, Royal Enfield has performed as a constantly growing company, which has managed to come out of troubled waters and establish itself as one of most profit making manufacturers of today’s age.

Thanks to the impeccable leadership and thoughtful vision of Siddhartha Lal, CEO, Royal Enfield and the contribution of thousands of craftsmen and engineers at Royal Enfield, the company is now a producer of a strong portfolio of motorcycles, which hold the majority of shares in the middleweight motorcycle category, as far as overall sales numbers are concerned.

In the past half a decade, there have been some motorcycles coming out of the Royal Enfield’s factories in Chennai, which not only changed the notions of contemporary buyers about the brand Royal Enfield, but also managed to keep the old fans and lovers of the brand by retaining the traditional virtues of the erstwhile models. These motorcycles have introduced several changes, both cosmetic and mechanical, which not only improved the major and minor niggles of the previous models of the company, but also have managed to position themselves as premium and desirable motorcycles. Yes, the manufacturer still sells the Bullet 350 and Electra, but this crop of new motorcycles have given the company a new identity which even youngsters have accepted with the open arms. Here’s a list of five such motorcycles which have made Royal Enfield a successful and much talked about manufacturer of motorcycles in recent times.

September 8, 2015 03:11
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Royal Enfield enters Brazil, the fourth largest two wheeler market in the world.

Royal Enfield enters Brazil, the fourth largest two wheeler market in the world.

Opens its first flagship store in Latin Americas and expands its horizon.

Royal Enfield entered the motorcycle industry more than 116 years back in the UK. This makes it the world’s oldest motorcycling company in continuous production. Since then they have been giving us with simple and resilient machines that are ridden across some of the world’s most exciting terrains.

After winning over customers in India, it has continued its stride of expansion and has opened up an exclusive brand outlet and sets up a direct distribution subsidiary in Brazil headquartered in Sao Paulo as part of its growing strategy. Enfield’s new retail format showcases “Pure Motorcycling” as its brand philosophy and has now entered the fourth biggest two-wheeler market in the world.

April 27, 2017 04:00
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2016 Royal Enfield Thunderbird 350 - Road Test Review

2016 Royal Enfield Thunderbird 350 - Road Test Review

The easiest and affordable way you can meet your wild side

Passion, rebellious and single-handed reign – these three words truly define the path and philosophy of Royal Enfield towards two wheeler motoring. The immense fan base and the customer centric approach with its built-to-taste products, beautiful and fun filled rides and various programs make sure that no other motorcycle manufacturer in the mass market segment is as passionate towards motorcycling as Royal Enfield. The fact that Royal Enfield has chosen a path to make an altogether different kind of motorcycles and segments like retro roadsters, café racers, cruisers and now an adventure tourer truly signify the rebellious nature of Royal Enfield, where other manufacturers are busy in the rat race of churning volumes through commuters, scooters and sportbikes, none of which is manufactured by Royal Enfield, and it has no plans of making them in future as well. And lastly, the fact that it hasn’t been challenged by any other manufacturer till date, with no direct rivals to its motorcycles, has ensured that Royal Enfield is the sole player and ruler of its own playground.

Talking about one of the categories in which Royal Enfields has its mastery, the cruiser segment has not seen an alternative to the Royal Enfield Thunderbird 350 since the motorcycle made its inception in the Indian market almost a decade ago. Yes, Bajaj did came with the various versions of Avenger, but then, it is strategically positioned much below the Thunderbird 350, in terms of powertrain and pricing. The Thunderbird 350, on its very first arrival, was an altogether fresh wave of change from the otherwise retro styled roadsters under the ‘Bullet’ brand. Branded as a leisure motorcycle which is a treat for those who plan for long distance touring most of times, the Thunderbird 350, after the Classic 350, is the highest volume bringer for Royal Enfield. So high is the charm, aura and demand of the Thunderbird 350 is that even after decade long existence, counting in the four years of the current generation version, the motorcycle still commands a waiting period of almost 2-4 months. Yes, there is a 500cc version of the Thunderbird too, but then, it is targeted only for a niche audience who value performance more than any other aspect.

So, what all things and traits do make the Royal Enfield Thunderbird 350 such a special motorcycle in the hearts of enthusiasts? What could have been a better way to take the motorcycle itself for a spin and find out!

October 28, 2016 02:10
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OVERVIEW 2014 Royal Enfield Thunderbird 350

2014 Royal Enfield Thunderbird 350

Ever since its inception, the Royal Enfield Thunderbird 350 has been the defacto choice for all those cruiser aficionados who had been looking out for a cruiser motorcycle in a budget conscious segment of sub-Rs. 2 lakh. Also, it gave one more option to the Royal Enfield enthusiasts, who had nothing but the dated models from the Bullet range at that time.

Over the years, Royal Enfield has given the Thunderbird 350 a series of updates which are testimonies to the fact that how Royal Enfield has been growing and improving itself as a motorcycle manufacturer. It was the year 2012, when Royal Enfield gave the Thunderbird 350 its first major update, which incorporated a long list of modern day features and a much improvised 350cc engine.

In 2014, when Royal Enfield went under the process of rebranding itself as a renovated company, the Thunderbird 350 again went under some minute changes, which have been carried forward for the 2015 model as well. Here’s a quick outlook on the latest version of Royal Enfield Thunderbird 350.

June 15, 2015 01:30
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2015 Royal Enfield Thunderbird 500

2015 Royal Enfield Thunderbird 500

Royal Enfield is one motorcycle manufacturer which has been trying to create and make its impact in new niche segments of bikes in the country, once a manufacturer of retro styled roadsters like the motorcycles from its ‘Bullet’ and ‘Classic’ ranges, Royal Enfield started to invest in new and different segments in last decade.

It all started with the Thunderbird 350, which was billed as the first proper cruiser from the manufacturer. Although the Thunderbird shared a lot of components with the Bullet range, its distinctive appeal made it differentiable from the rest of the motorcycles of Royal Enfield. The Thunderbird 350 went on to become one of the most accepted motorcycles of Royal Enfield, particularly among the younger set of buyers.

Over the time, Royal Enfield not only updated the Thunderbird with new generation engineering and features, but also introduced a bigger version of the motorcycle in the form of Thunderbird 500. The Thunderbird 500 received its first minor upgrade in 2014, the details of which are as follows.

July 15, 2015 04:02
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OVERVIEW 2016 Royal Enfield Himalayan

2016 Royal Enfield Himalayan

Till date, Royal Enfield has been creating and selling motorcycles which have been managed to retain the heritage and retro appeal of the motorcycles which it used to sell in the yesteryears. Though all of its motorcycles now use contemporary components, features and powertrain, they still look as if they are stuck to the original models as far as design, appeal and functionality are concerned.

Also, all of the motorcycles by Royal Enfield are destined to take only the smooth patches of roads, whether of short or long distance. This means that, Royal Enfield was absent from the scene of the now very dwelling segment of adventure tourers. Royal Enfield did feel the sense of an adventure motorcycle in its product portfolio, which is why it took nearly four years to properly engineer and design its first ever such motorcycle, the all new Himalayan.

The Himalayan brings a lot of new things to the table – an all new engine, all new chassis, all new design language, and most importantly, all new functionality of performing on both on and off road terrains with equal ease. Here’s our comprehensive review of the all new Royal Enfield Himalayan.

March 17, 2016 07:30
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2015 Royal Enfield Classic 350

2015 Royal Enfield Classic 350

After having a successful history with its ‘Bullet’ range of retro roadsters, Royal Enfield launched the ‘Classic’ range of motorcycles in the Indian market. The ‘Classic’ sub-brand was introduced so as to allure more and more youth customers towards the brand, which was attracting only the typical ‘Royal Enfield Bullet’ fans towards itself.

The ‘Classic’ range kicked off in India with the Classic 350 going on sale almost half a decade ago. Basically, the Classic 350 shares its soul with the Bullet 350, but the former comes with a huge number of changes which make it a much more contemporary machine than the latter. For making it a motorcycle of today’s day and age, Royal Enfield equipped the motorcycle with front disc brake, fuel injection, contemporary switch gear with engine kill switch and many more.

All the modern day features were equipped in the Classic 350 so as to make a motorcycle which feels retro and modern at the same time. The motorcycle was recently given a small makeover with new color options and minute cosmetic and mechanical changes. Here’s a quick look on the new Royal Enfield Classic 350.

July 20, 2015 04:23
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Royal Enfield launches Continental GT in new black color

Royal Enfield launches Continental GT in new black color

Royal Enfield has added a new color in the lineup of its flagship motorcycle - Continental GT. Apart from the previously available GT Red and GT Yellow, the cafe racer can now be fetched in the signature GT Black as well. With this new addition, the Continental GT is now available with three paint schemes.

The new black color doesn’t carry any premium with it, and is available at a price of Rs. 2,13,142 (on-road, Delhi), which is equivalent to the prices of Continental GT in the other two color options. The new GT Black paint scheme will particularly be available with a special brown colored seat with contrast stitching on it, which is currently unavailable in both GT Red as well as GT Yellow.

Apart from the addition of this new color in its lineup, the Continental GT remains unchanged with its retro cafe racer silhouette. The single cylinder 535cc engine too has been retained, which produces 29.5 bhp of power and 44 Nm of torque.
Other mechanicals such as tubular double cradle frame, front 41mm telescopic forks, rear gas-charged Paioli shocks, Pirelli Sport demon tyres and Brembo disc brakes too have been retained from other color options.

March 6, 2015 01:40
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2015 Royal Enfield Bullet Electra

2015 Royal Enfield Bullet Electra

In the Indian Two Wheeler industry, Royal Enfield needs no introduction. The Eicher-owned motorcycling giant has been fascinating the motorcycling enthusiasts since decades, with its motorcycles which exude retro charm and aura. All the motorcycles of Royal Enfield, especially the ‘Bullet’ range, have garnered a cult status like no other motorcycle in the country.

Since its inception, the ‘Bullet’ range of Standard Street motorcycles have been the most reminiscent motorcycles of Royal Enfield. The ‘Bullet’, which started with a crude 350cc motorcycle, has evolved a lot in all these years, keeping intact its original design to a large extent.

However, in recent times, the current range of Bullet has undergone extensive changes to its mechanicals, especially its powertrain. Out of the three motorcycles in the current range of ‘Bullet’, the Bullet Electra is the second model in the lineup, positioned between the Bullet 350 and Bullet 500. The Bullet Electra is basically a more-kitted version of the Bullet 350, with a couple of additional features over the latter.

Thanks to the identity revamp which Royal Enfield underwent some time ago, the Bullet Electra too went through some minor changes. Here’s a quick look over the Royal Enfield Bullet Electra.

May 21, 2015 04:07
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OVERVIEW 2014 Royal Enfield Bullet 350

2014 Royal Enfield Bullet 350

It’s a no hidden fact that the Royal Enfield Bullet has achieved a cult status in the Indian automotive history. Born as a usual 350cc bare bones motorcycle in 1948, nobody would have thought that the Bullet would go on having the longest production run of any motorcycle in its entire history.

It’s almost more than half a decade, and the Royal Enfield Bullet still continues to charm a many. The timeless retro looks, the torque filled engine and the characteristic ‘dug dug’ exhaust note have made the Bullet an icon which now it is. Over the years, the Royal Enfield Bullet has received a lot of changes and upgrades, the most prominent of which was the fitment of the Unit Construction Engine (UCE) sourced from the Thunderbird Twinspark. The engine replaced the age old cast iron engine, which was eventually phased out in 2011.

For the year 2014, Royal Enfield introduced a couple of changes owing to the revamp which the Royal Enfield’s identity took. Here’s a quick look on one of the most successful motorcycles in the history of two wheeler motoring, the Royal Enfield Bullet 350.

September 2, 2015 02:30
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OVERVIEW 2015 Royal Enfield Bullet 500

2015 Royal Enfield Bullet 500

It’s a no hidden fact that the Royal Enfield Bullet has achieved a cult status in the Indian automotive history. Born as a usual 350cc bare bones motorcycle in 1948, nobody would have thought that the Bullet would go on having the longest production run of any motorcycle in its entire history.

It’s almost more than half a decade, and the Royal Enfield Bullet still continues to charm a many. The timeless retro looks, the torque filled engine and the characteristic ‘dug dug’ exhaust note have made the Bullet an icon which now it is. Over the years, the Royal Enfield Bullet has received a lot of changes and upgrades, the most prominent of which was the fitment of the Unit Construction Engine (UCE) sourced from the Thunderbird Twinspark. The engine replaced the age old cast iron engine, which was eventually phased out in 2011.

For the year 2014, Royal Enfield introduced a couple of changes to its flagship Bullet, the Bullet 500, owing to the revamp which the Royal Enfield’s identity took. Here’s a quick look on one of the most successful motorcycles in the history of two wheeler motoring, the Royal Enfield Bullet 500.

October 15, 2015 04:22
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2016 Royal Enfield Classic Desert Storm

2016 Royal Enfield Classic Desert Storm

Royal Enfield has garnered a huge amount of fans all around the globe with its traditional design language in its range of classic roadsters. After having a successful history with the ‘Bullet’ range, Royal Enfield upped the ante in the last decade by bringing in the range of ‘Classic’ roadsters.

Having the same heritage and retro appeal as that of the Bullet in terms of design and silhouette, the Classic, in both of its 350cc and 500cc versions, have become much improved versions with mildly enhanced styling and technological advancements in terms of new age suspension, better brakes and incorporation of technologies such as fuel injection.

After launching the bigger Classic 500 almost half a decade ago, Royal Enfield has tried to make the platform more elusive by adding few more variants to the Classic lineup, the Classic Desert Storm being one of them. Being the top of the line model of the Classic portfolio, the Classic Desert Storm comes with additional aesthetic appeal over the regular Classic 500 and more of it, below the skin as well. Here’s our comprehensive review of the flagship model of the Classic lineup, the Classic Desert Storm.

April 14, 2016 04:31
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