Royal Enfield Industry News

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Royal Enfield Electra Discontinued

Royal Enfield Electra Discontinued

The motorcycle is still sold by some dealers until the stock lasts
Royal Enfield Electra Discontinued
Royal Enfield Electra Discontinued
Royal Enfield Electra Discontinued
Royal Enfield Electra Discontinued

Royal Enfield has decided to discontinue the Electra Cruiser from their lineup. This decision was taken to promote sales of other motorcycles of their lineup. RE’s current lineup now consists of their flagship motorcycle the Continental GT, their recently introduced Himalayan tourer, Thunderbird (350 & 500), Classic (350 & 500) and the Bullet range which also consists of the 350 cc and the 500 cc unit.

Although RE has not released any official statement yet on this matter but the motorcycle was taken down from the official Indian RE website. However what some of the reports states that the RE Electra was a low priced motorcycle in the brand portfolio and thus the margin of profit was also low for the company and thus it was stopped to promote some more expensive motorcycles like the Classic and the Thunderbird. Recently the demand for the motorcycle also dropped after RE introduced their newer range of motorcycles and thus there was no reason for continuing the sale of this motorcycle.

However if you are still looking to get your hands on the Electra model then you should definitely look into some dealerships because they are still selling the discontinued model until their stock lasts.

The now discontinued Electra was powered by four stroke, single cylinder, twinspark unit, which displaces 346cc and churns out 19.8 bhp of maximum power and 28 Nm of maximum torque. The mill comes paired to a 5-speed gearbox and also an electric start alongside the kickstart option.

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Yamaha YZF R3 and Royal Enfield Himalayan recalled in India

Yamaha YZF R3 and Royal Enfield Himalayan recalled in India

wo important motorcycles recalled in a single month
Yamaha YZF R3 and Royal Enfield Himalayan recalled in India
Yamaha YZF R3 and Royal Enfield Himalayan recalled in India
Yamaha YZF R3 and Royal Enfield Himalayan recalled in India
Yamaha YZF R3 and Royal Enfield Himalayan recalled in India
Yamaha YZF R3 and Royal Enfield Himalayan recalled in India
Yamaha YZF R3 and Royal Enfield Himalayan recalled in India

Recalls over malfunctions and faulty issues by automobile manufacturers has become a common notion not only in international markets, but in India as well. Till date, we have seen almost all the major passenger and commercial auto makers issuing certain recalls to fix the possible issues in the vehicles they have manufactured. However, there are very few instances when two wheeler manufacturers in India have issued any such recall, but considering the strict norms and customer satisfaction processes, there have been some recalls taken by two wheeler manufacturers as well.

In recent examples, Yamaha and Royal Enfield, two of the fastest growing two wheeler makers in the Indian market, have issued specific recalls for their respective latest launches – YZF R3 and Himalayan. Both the motorcycles are targeted towards a niche audience, where customer satisfaction is of utmost importance. That’s why, even after very few units of both the motorcycles sold till date, the manufacturers have taken this step to show their gratitude towards the customers of both these products. The details of the issued recalls are as follows.

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Royal Enfield Has Once Again Showed Steady Growth Rate In June 2016

Royal Enfield Has Once Again Showed Steady Growth Rate In June 2016

The Cruiser maker will definitely be happy with the progress
Royal Enfield Has Once Again Showed Steady Growth Rate In June 2016

Royal Enfield once again showed steady sales performance in the month of June 2016. The Chennai Based two wheeler manufacturer has sold about 50, 682 units of their motorcycles which includes both domestic as well as export motorcycles last month. So combine that entire figure and Royal Enfield has recorded an impressive 36 percent sales growth compared to the same time period last year.

If we inspect closely the sales statistics, Royal Enfield has sold a total of 49,060 units in domestic market in the month of June compared to 36,597 units sold in the same period of time last year. Now there are number of different factors which have influenced the increase in the sales figures. Royal Enfield has increased their dealerships across India and thus the number of showrooms too has increased a lot compared to the last year. The second factor which has increased the sales figures is the interest of Indian customers towards bigger capacity motorcycles, while Royal Enfield has also launched more dedicated motorcycles for those people who look for something off the chart.

Royal Enfield has also increased their production capacity as well which actually means there is no more longer waiting period for these cruisers. So all the above factors definitely have influenced the impressive sales figures of Royal Enfield and perhaps now we can say that they are taking all the right steps in right directions.

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Royal Enfield Himalayan Goes On sale In Delhi

Royal Enfield Himalayan Goes On sale In Delhi

The dedicated adventure tourer is priced at INR. 1.73 lakh in the capital
Royal Enfield Himalayan Goes On sale In Delhi

Delhi transport department has fortunately lifted the ban which prohibited the registration of new BSIII compliant two-wheelers within the city. So as a result the Himalayan is now eligible for sale in the markets of New Delhi. The Royal Enfield Himalayan is now for sale in the markets of Delhi and one can get their hands on the Cruiser for INR. 1.73 lakh and the motorcycle are also available in two shades including Black and White.

The ban on the BSIII vehicles was imposed in the month of March and it was clearly declared that the all the newly launched two wheelers will have to be comply with the new BS-IV emission norms. Although the rule quite clearly stated that the two wheelers launched before April 1st 2016 will have to comply with BS-IV norms only by April 1, 2017. Now the Royal Enfield Himalayan was launched before April 1, 2016, and meets Bharat stage-III norms.

The Royal Enfield Himalayan opened a new direction towards providing affordable dedicated adventure motorcycle which sole purpose is touring. The Himalayan is powered by a 411 cc air-cooled single-cylinder engine, which is capable of producing about 24.5 PS of peak power at 6,500 rpm and 32 Nm at 4,000-4,500 rpm. The engine is paired to a 5 speed manual gearbox.

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Royal Enfield Working On New & More Powerful Cruisers

Royal Enfield Working On New & More Powerful Cruisers

New generation Classic and Thunderbird is under works
Royal Enfield Working On New & More Powerful Cruisers

Now here is some good news for the Royal Enfield fans out there. The two wheeler manufacturer is working on new 600-650 cc twin cylinder motorcycles for the markets of United States and Europe. The sources also revealed that the motorcycle will be launched next year.

Quite honestly the demand for mid-sized motorcycle is quite high in the International markets and Royal Enfield until now only worked with 500 cc and sub 500 cc cruisers. The reason behind developing new cruisers is because Royal Enfield wants a big chunk of profits in the mid-sized motorcycle category which ranges motorcycles from 200cc to 750cc. The upcoming motorcycles will take on likes of Harley Davidson and Triumphs and will go on sell in the developed markets of the world.

The CEO Siddhartha Lal, confirmed to the source that right now their product lineup does not really have a cruiser which can actually attract those customers who loves to ride their motorcycle for passion and not for daily commute and thus they are working on a motorcycle which could attract such customers attention and able to hit the right highways speeds at the same time. The sources even also confirmed that the CEO himself relocated to London to test drive this new product and even set up their new technical centre in the UK and a marketing and distribution subsidiary in the US.

What is even more interesting is also the fact that Royal Enfield has recently introduced the Himalayan in the Indian market and is also now working on bigger and more powerful next generation Classic (codenamed D41) and Thunderbird (D61). These motorcycles too will also be targeted to meet the needs of Global market.

There is no doubt in the fact that the sale of Royal Enfield Motorcycles has grown at a healthy pace here in India in the recent years and we are pretty sure that Royal Enfield is keeping in mind the popularity of the Classic and Thunderbird Cruisers in our market and will definitely introduce the new generation models here as well.

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Royal Enfield to Increase Production In Order To Reduce Waiting Periods

Royal Enfield to Increase Production In Order To Reduce Waiting Periods

Royal Enfield to Increase Production In Order To Reduce Waiting Periods

Owned by Eicher Motors, Royal Enfield is one of India’s biggest motorcycle manufacturers. The company which is based in Chennai, was established in 1893 and is one of the oldest motorcycle companies. Royal Enfield’s bikes are sold in over 50 countries and in 2015, they sold more bikes globally than Harley-Davidson.

Royal Enfield sells bikes ranging from 250cc to 750cc. The Bullet Classic 350 accounts for 50 percent of sales in India. Their next offering will be the Himalayan, which is an adventure tourer. The company also plans to launch products in the bottom and upper end of the mid-size two-wheeler segment. They have a 90 percent majority market share in this segment in India.

As the demand for Royal Enfield bikes continue to grow, the company is looking at the increasing production to meet the rising demands. The current waiting period for a Royal Enfield bike is around five months.

By December 2015, the bike manufacturer plans to increase production from 4.5 lakh units per year to 6.25 lakh units per year. To achieve this, they have invested 70 crores to buy land for a third manufacturing facility. The third facility will come up near the second plant. 85 more sales and service centres will be opened by the year end.

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Royal Enfield opens new exclusive outlet in Dubai

Royal Enfield opens new exclusive outlet in Dubai

Royal Enfield opens new exclusive outlet in Dubai

The motorcycle marquee Royal Enfield has made a subtle entry in the Middle East market, by opening a new dealer outlet in the city of Dubai. Spanning over an area of 1924 sq ft, the showroom will include a display area of motorcycles as well as a dedicated area for authorized accessories and apparels. The showroom is located at Al Quoz Industrial Area in the city.

The motorcycles will be sold through the CBU route for which they will be shipped to Dubai from Chennai, where Royal Enfield has two manufacturing facilities. Avanti Automobile Trading, which is a part of the renowned RK Globals, has been chosen as the official importer and distributor of Royal Enfield in UAE, and will be responsible for the operations of sales and service in Dubai as well as in other parts of UAE.

The entire portfolio of Royal Enfield, which includes Bullet 350, Bullet 500, Bullet Electra, Thunderbird 350, Thunderbird 500, Classic 350, Classic 500 and Continental GT will be on sale through this dealer outlet. For the UAE market though, the Thunderbird has been renamed as ‘Rumbler’. The apparels on the display include branded shirts, t-shirts, denims, shoes, wallets, belts, bags and Dispatch Riders inspired apparels which were previewed during the unveiling of Royal Enfield’s store of apparels and merchandise at Karol Bagh in Delhi few days back.

Commenting on the occasion, Arun Gopal, head-International Business, Royal Enfield said, “Dubai is one of the most influential markets for automobiles in Middle-East and South Asia region and is a global hub of business and transport. We believe that this market has a lot of demand for classically-styled, all purpose motorcycles that are accessible and fun to ride. Our motorcycles are simple, evocative, tactile and fun that provide riders with a pure motorcycling experience. We see a huge opportunity for creating a mid-sized segment in UAE which remains largely underserved.”

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Royal Enfield takes over Harris Performance

Royal Enfield takes over Harris Performance

Royal Enfield takes over Harris Performance

Iconic motorcycle major Royal Enfield has recently signed up a deal to acquire the renowned design and engineering firm Harris Performance Products Ltd. Royal Enfield has taken over the Britain-based firm for an undisclosed amount.

Harris Performance has been a part of Royal Enfield’ development plans in the past, including the project of the development of chassis of the company’s newest offering in the current lineup, Continental GT café racer.

Originally founded by the duo of brothers, Steve Harris and Lester Harris, about 40 years, ago, Harris Performance is a renowned name in the circuits of the developers of chassis components for high performance motorcycles.

As per the deal which has been signed by both the companies, Royal Enfield now has the complete ownership of the properties, employee strength, technical prowess and assets of Harris Performance, making the firm a fully-owned subsidiary under its umbrella.

Overwhelmed by this latest acquisition, Royal Enfield’s Managing Director and CEO, Siddhartha Lal has stated that Harris Performance will now be a part of all the future motorcycles of the company, and is hopeful that this new partnership will create new benchmarks in the motorcycle engineering and product design. He also expects that the partnership will help Royal Enfield in increasing its pace for becoming the global leader in the mid-size motorcycling segments.

All the employees of Harris Performance will now be transformed into employees of Royal Enfield, and will work in the manufacturer’s upcoming technical center in the United Kingdom. They will work in collaboration with the technical team of Royal Enfield in UK and India for the development of the motorcycles, which are planned for the future by Royal Enfield.

The deal between Royal Enfield and Harris Performance comes at the right time, as the former has already indicated that it is working on a new range of engines and motorcycles for the international markets, so as to increase its presence across the globe.

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Royal Enfield developing two new engines for future motorcycles

Royal Enfield developing two new engines for future motorcycles

Royal Enfield developing two new engines for future motorcycles

One of the highest profit making motorcycle manufacturers of recent times, Royal Enfield, is developing a new set of engines which will power some of the upcoming motorcycles from its stable. As confirmed by the company’s Managing Director and CEO, Siddhartha Lal, Royal Enfield is in a process of developing two engines in the range of 250cc to 750cc.

According to Siddhartha Lal, both these engines are being developed for some new motorcycles, the launches of which will commence with the start of the calendar year of 2016. According to speculations, both these engines will be partly based on the current 350cc and 500cc single cylinder engines doing duty on the present lineup of Royal Enfield.

Lal has also stated that the new motorcycles, which will come employed with these new engines, are specifically developed for international markets. In this way, it can be safely expected that out of the two engines proposed, one will be a twin cylinder engine, which is hoped from Royal Enfield from a very long time.

Adding to these confirmations, Lal has also said that these new motorcycles will stick to the company’s philosophy of producing lifestyle retro-themed motorcycles, and will not go the way of being ‘sporty and aggressive motorcycles’ like those of the competitors. These two engines will be the base of new models of Royal Enfield for the period of next ten years.

Royal Enfield currently produces the Bullet 350, Bullet Electra, Bullet 500, Classic 350, Classic 500, Thunderbird 350, Thunderbird 500 and Continental GT at its production facility in Chennai, Tamil Nadu. The company is currently testing a new motorcycle which is rumored to be called ‘Himalayan’ – a name which it has already filed for copyright purposes. It is speculated that the ‘Himalayan’ will be the first motorcycle from Royal Enfield to be blessed with one of the two new generation engines.

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Royal Enfield to invest Rs. 500 crore for its expansion plans

Royal Enfield to invest Rs. 500 crore for its expansion plans

Royal Enfield to invest Rs. 500 crore for its expansion plans

In a move of escalating itself on the global stage, Royal Enfield is going to invest Rs. 500 crore for expanding its production and development processes. According to a recent statement by Siddartha Lal, Managing Director and CEO of Eicher Motors, Royal Enfield will be investing Rs. 500 crore in multiple stages. This investment will also include setting up of two all new technical centers.

As for the new technical centers, one will be built on the Old Mahabalipuram Road in Chennai, while the second one will be set up abroad in Leicestershire in UK. The company is also contemplating on the sooner commencement of the operations in its third manufacturing plant in India located in Chennai, which will enable the company to raise its annual production capacity by up to 4.5 lakh units per annum.

With these two new technical centers as well as the new upcoming manufacturing plant, the company intends to emerge strongly as a global player in the mid-size segment of motorcycles. While the technical center of UK is a much smaller one and will become operational by the end of 2015, the Chennai center spanning over 4.5 acres of land will kick-start its operations by mid-2016.

Currently, Royal Enfield produces 4 lakh units annually from its two production facilities in India. With the rise in production capacity, the manufacturer will be able to reduce the long waiting periods of its motorcycles in the local market as well as meet the now-increasing demands in the markets outside India. In 2014, the company performed exceptionally well, surpassing the milestone of selling 3 lakh units - highest ever in its entire history.

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Royal Enfield surpasses Harley Davidson in global sales

Royal Enfield surpasses Harley Davidson in global sales

Royal Enfield surpasses Harley Davidson in global sales

This piece of news may come as a matter of pride for the true Royal Enfield fanatics. The Chennai based manufacturer has surpassed the American biggie Harley Davidson in terms of global sales in the year 2014.

According to the statistics recorded, while Harley Davidson sold 2.67 lakh units worldwide in the year 2014, Royal Enfield sold around 3 lakh units in the same time period. Owing to the vast heritage and historical background they engulf in their names, both Royal Enfield and Harley Davidson share a cult fan following all over the world, including India.

This successful performance of Royal Enfield is commendable, considering the fact that the company has come a long way in development of its product lineup and revival of the brand in the last 10 years. Naturally, the major share of Royal Enfield has been recorded in India, where the amount of bikes sold below 500cc segment is way more than the ones in the upper end of the market. Currently, while Royal Enfield manufacture bikes in the range of 350cc-535cc engine capacity, the range of Harley Davidson starts with the 750cc Street. Though 2014 was equally synonymous for Harley Davidson as well, as this was the year when the company unveiled the smaller Street 500 and Street 750. With both of these bikes, Harley Davidson opened its doors for those fans who always dreamt of having a Harley but was restricted by the high prices of their motorcycles. With the Street 750, Harley made a huge impact in the Indian market, with the big winning many hearts as well as awards for carrying the Harley Davidson essence in a much more affordable package.

Both the companies have huge plans for Indian as well as international markets. While Royal Enfield is planning to step up in the game by working on a range of higher capacity engines and motorcycles, Harley Davidson is working on the expansion of its presence in the emerging markets, including India

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Royal Enfield gets new Identity

Royal Enfield gets new Identity

Royal Enfield gets new Identity
Royal Enfield gets new Identity
Royal Enfield gets new Identity
Royal Enfield gets new Identity
Royal Enfield gets new Identity
Royal Enfield gets new Identity

The popular and one of the oldest cruiser brands of India Royal Enfield unveiled their new logo which will be seen replacing the old logos on every motorcycle.

The new Logo will replace all the old logos on the motorcycle tanks and also has become the manufacturer’s new identity. Royal Enfield is surely stepping on the gas by launching some brand new products and installing new technologies. The company has further changed their Monogram as well as Crest; Royal Enfield is calling it “Changing the Stripes”.

Perhaps all these changes are taken in order to update themselves with the modern times. Royal Enfield is a legendary motorcycle manufacturer and all this changes are welcomed by all the fans of the brand who always wants something new for themselves. The new logo was first highlighted when Royal Enfield opened new concept dealership store in Saket, New Delhi during the month of February 2014. The 2 wheeler manufacturers will also be focusing on bringing brand new products and also a brand new engine which will sit in between the 350 cc and 500 cc displacements. They further also have plans to expand their production facilities in order to manufacturer all those upcoming motorcycles.

As of now everything seems to be going in favor of this Chennai based 2 wheeler manufacturer. Please do comment on what you think of this brand new identity of Royal Enfield

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