Few months back, we saw Mahindra-Two-Wheelers bought 51 percent stake of the French two-wheeler company Peugeot Scooters. Back then, Dr. Pawan Goenka, Executive Director, Mahindra & Mahindra had claimed that through this alliance, both the companies will gain profits as it will pave way for Peugeot to launch its popular scooters in India.
Mahindra have been trying to strengthen its foothold in the two-wheeler segment not only in India but also globally. To accomplish its goals, Mahindra-Two-wheeler has recently launched ‘Gusto’, a 110cc scooter and ‘GenZe’, an electric scooter only for the U.S. market. According to a recent report from Autocar India, Mahindra has bought six different models of scooter from Peugeot to India for R&D. However, Mahindra is quite reluctant to reveal any information regarding this action of theirs.
The scooters bought by Mahindra-Two-Wheelers are - Peugeot Satelis 2 – 300i, Peugeot Metropolis 400 I RS, Peugeot Streetzone, Peugeot Django Sport, Peugeot Citystar 125, and Peugeot Speedfight 3. Among these scooters, only few of them look promising for the Indian market as per their specification. Mahindra’s refusal to comment anything about this matter right now has left the people to make their own guesses. Maybe these scooters are not meant to launch in Indian roads, rather they would be marketed in abroad only. However, the most intriguing fact is that Mahindra have not yet completely denied it when they were asked whether they are to launch the six Peugeot scooters in India or not.
With the scooter segment becoming highly competitive in India will Mahindra-Two-Wheeler launch these scooters here?
Click past the jump for more information.
Mahindra 2 wheeler is taking all the wise steps in order to establish themselves as a strong brand in both the International and National market. Just today Dr. Pawan Goenka, Executive Director, Mahindra & Mahindra Ltd. and Rajesh Jejurikar, Chief Executive – Farm Equipment & Two Wheeler Division & Member Of The Group Executive Board, Mahindra & Mahindra Ltd declared via a press conference that Mahindra Two Wheelers Ltd. (MTWL), which is an unlisted subsidiary of Mahindra & Mahindra Limited has offered to acquire 51 percent stake in Peugeot Motocycles (PMTC).
The Peugeot Motocycle (PMTC) is a part of the PSA Group based in France which also happens to be the oldest motorized two wheeler manufacturer of the World and not only this they also played an important part in the urban mobility of Europe for about 116 years. Now just like Mahindra Peugeot too has an interesting product portfolio of scooters which starts from 50 cc mopeds and goes all the way upto 400 cc powerful and sporty scooter. Peugeot was also one of the first 2 wheeler manufacturers who launched the three wheeled scooter called Metropolis in the European market.
Mahindra Two wheeler division (MTWL) will invest about 15 million Euros (about 166 Crores Indian money) into those projects which will be implemented through their strategic partnership.
While on the other hand Mahindra 2 wheelers in all these years has strengthened their own position and made a name for themselves in the global 2 wheeler market, they have their own racing team called Mahindra racing which competes in the Moto3 racing category while the Mahindra Genze recently launched a range of electric scooter in USA to help urban mobility. In India they launched some powerful and practical scooters including their latest global scooter called Gusto which will also go on sale in the markets of Latin America, Africa and South Asia.