• MV Agusta planning to enter Indian market

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After its home competitors such as Ducati, Aprilia, Moto Guzzi and Benelli making their grand entries into India, MV Agusta is seriously contemplating to make its foray in the Indian two wheeler market. According to some sources, the Italian giant, which is well known in the motorcycling circuits for producing exotic motorcycles, is planning to enter the Indian market through a joint venture with Kinetic Group.

The Kinetic Group, which has given brands such as Luna and Kinetic Honda to India, will be bringing the motorcycles of MV Agusta to the Indian shores, and will be responsible for handling the sales and marketing operations of the Italian manufacturer in the country. The joint venture is expected to make a formal announcement in the month of July, as per which the product portfolio as well as number and name of dealerships will be announced.

The tie-up of MV Agusta with Kinetic Group is seen as a part of the former’s expansion plans for the Asian and South Asian two wheeler markets. Going by the recent action plans of majors such as Triumph, Ducati, Benelli and Kawasaki, MV Agusta sees a lot of potential in the booming market of superbikes in India, which is why it doesn’t want to be anymore late in the party.

Currently, MV Agusta has a huge product lineup in the international market, which includes Stradale 800, Brutale 675, Brutale 800, Brutale 800 Dragster, Brutale 1090, F3 675, F3 800, F4, Rivale 800 and Turismo Veloce 800. Though it is still not clear whether MV Agusta will be bringing this entire lineup to India or not. However, like in other markets, the motorcycles of MV Agusta will be priced much higher than its competitors and will be positioned as niche and exclusive products, making them almost unreachable for many buyers.

Source: Autocar Professional

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