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MV-Agusta Industry News

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Kinetic is now eyeing to bring SWM Motorcycles to India

Kinetic is now eyeing to bring SWM Motorcycles to India

After MV Agusta, another Italian is hunting for market
Kinetic is now eyeing to bring SWM Motorcycles to India
Kinetic is now eyeing to bring SWM Motorcycles to India
Kinetic is now eyeing to bring SWM Motorcycles to India
Kinetic is now eyeing to bring SWM Motorcycles to India
Kinetic is now eyeing to bring SWM Motorcycles to India
Kinetic is now eyeing to bring SWM Motorcycles to India
Kinetic is now eyeing to bring SWM Motorcycles to India
Kinetic is now eyeing to bring SWM Motorcycles to India

Even though Kinetic is long gone from having their products on the road, they are very much active at the business ends of the market. They gave the country’s first electric start scooty which was a two-stroke scooter based on the Honda NH series.

Then, in 1998, the joint venture between Honda and Kinetic was terminated after which Kinetic Engineering continued to sell the models under the brand name ‘Kinetic’ until 2008. Post that, the interests were sold to Mahindra and currently the company holding’s - Motoroyale stores, started dealing with multiband motorcycles with MV Agusta being the first. Soon, MV Agusta got into partnership with Mercedes-AMG, the high-performance supercars division of Mercedes-Benz, taking 25% of stakes in MV Agusta.

But Mercedes-AMG was said to have pulled back after an acrimonious situation, leaving the Italian high and dry. Nonetheless, according to BikeDekho, Kinetic are back in the news again for having rumoured the possibility of it introducing yet another Italian firm to the Indian market through Motoroyale known as SWM Motorcycles.

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MV Agusta will not develop new products for 2017

MV Agusta will not develop new products for 2017

Our favourite Italian dream house is short on bills. But there is a silverlining to this from Russia.
MV Agusta will not develop new products for 2017

MV Agusta is one brand that has occupied wall spaces in every kid’s room. Not only have they made wallpaper material machines, but also credit themselves with producing some of the world’s iconic power houses on two wheels who smack the competition right outside the ballpark.

Their rich heritage both on and off the track and exotic Italian lineage have been through the history’s ups and downs. Doing so, the company switched hands for four times in the past 12 years and have been once owned by Harley Davidson until recently by Mercedes-AMG being a 25 per cent stakeholder.

Despite making gorgeous motorcycles, MV Agusta always seems to find itself under the radar and it never seems to end for the Italian marquee. A couple of months back, it was reported that the company allegedly paid its supplier bills through its employees’ INPS contributions, Italy’s national pension system. Considered to be a white collar crime, it was under investigation by the Guardia di Finanza (Italian white collar wing) for this act and was under scrutiny for a €6.8 million of social security contributions of the employees.

More trouble came in when the company’s major owners, Mercedes-AMG were said to have pulled back after an acrimonious situation, leaving the Italian high and dry. This made MV Agusta to restructure its financial situation and was compelled to cut down its employees from 300 to just 190. They were even planning to cut down operations and production of newly developed motorcycles. And the company was hunting for investments.

Then came the news from Russia, with Love.

In November, the Italian signed an agreement to increase its capital with a Russian investment group-Black Ocean, which is a flagship satellite of Ocean Group holding company. Although no official statements regarding the question ’How much?’ has been made, it is said that it has taken close to 30 to 40 percent of the stakes.

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