• Cleveland CycleWerks is going to set up shop in India by the end of the year.

This American manufacturer wants to taste how it is to run in the biggest market for two-wheelers.

In a country that is price conscious, it was a gamble played by motorcycle manufacturers when they decided to bring in their higher segment motorbikes. If statistics are to be believed, India is in the highest rankings in terms of growing economy. People started investing in premium motorcycles that were lauded in the performance and engineering arena. More and more players started entering the Indian subcontinent to showcase their entry level performance machines. And the gamble has paid off.

Now, not only well-established fully grown contenders are making their way into the country, but also ones that have just been fertilised on the planet. One of them is Cleveland CycleWerks and they are coming to India to taste what it is like to operate in the current biggest market for two-wheelers in the world.

Cleveland CycleWerks is going to set up shop in India by the end of the year. Exterior
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Cleveland CycleWerks Ace

Don’t take much effort to burn your brain in figuring out who is Cleveland CycleWerks (CCW). It’s not just you, but most of them out there have never heard or been acquainted with this American company that makes motorcycles for a living. Born in the USA, CCW is a modern and global business that has built a reputation for vehicles that stand apart from the crowd for their distinctive retro-chic styling, ride quality and above all value for money.

Still new to the arena, CCW established themselves in 2009 and has grown from a modest investment into an international brand that sells its products worldwide. Located in Cleveland Ohio, this American company manufacturers parts in USA, Taiwan, Korea, China and South Africa and finally assembles its motorcycles in China. All their bikes are now sold to more than 25 countries and they have no plans of stopping anytime soon.

Cleveland CycleWerks is going to set up shop in India by the end of the year. Exterior
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Cleveland CycleWerks Misfit

Joining other small players like Moto Guzzi and UM, CCW is putting a leg into the country and wants to manufacture and assemble their motorcycles here with the help of Laish-Madison Motor Werks, a Hyderabad-based company who has been setting up the plant in Telangana as we speak.

At this point of time, however, we think that CCW will bring in their motorcycles through the CKD route initially and once the plant is up and running, they will be manufactured right here. It will have an annual production capacity of 30,000 bikes and post expansion, in a few years, it will be increased to over 40,000 units.

Cleveland CycleWerks is going to set up shop in India by the end of the year. Exterior
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Cleveland CycleWerks FXr

Started with just one motorcycle, the company now produces six motorcycle models that offer displacements ranging from 125cc to 450cc. All of them are powered by a single cylinder unit which is based out of older Honda motors. And to begin with, the company will get three of its models in the first year of operation and the remaining half will come the following year.

The first one heading our way will be called as The Ace. According to a few reports, this model has already completed the homologation process and will finish final testing by July 2017.

Cleveland CycleWerks is going to set up shop in India by the end of the year. Exterior
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Cleveland CycleWerks Misfit

The Cleveland CycleWerks Ace Standard is a pretty basic motorcycle that puts functionality and efficiency on top of its priorities list. Thanks to its flexible personality, low seat height and light weight, the Ace Standard is ideal for city riding.

The motorcycle is built around a 229.65 cc, 4 stroke, air cooled engine which generates a maximum power of 14 bhp at 7000 rpm and 15 Nm of torque at 5500 rpm. All this power is transferred to the rear wheel by means of five speed, two stage, constant mesh transmission with wet multi-plate clutch. The unit can propel the motorcycle to a maximum speed of up to 115 kph.

Cleveland CycleWerks is going to set up shop in India by the end of the year. Exterior
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Cleveland CycleWerks Ace

The Ace will be available in two variants – Standard and Deluxe. The Standard is a pretty basic motorcycle, while the Deluxe gets a few upgrades such as aluminium wheels, inverted forks, a slightly raised front fender, wide bars, dual surface tires and a flat comfy seat.

The other two models coming in the first year will be Misfit, a café-racer-style premium commuter and the FXR, a dirt bike. The Misfit is the sportiest of them all with having a 223cc engine that churns out 16.5 bhp power and 18 Nm torque and comes with inverted front forks, a 315mm, four-piston disc brake up front and a 220mm, two-piston disc brake at the back.

Cleveland CycleWerks is going to set up shop in India by the end of the year. Exterior
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Cleveland CycleWerks Ace

The FXR, on the other hand, is a street-legal version of a dirt bike having instrument panel, headlights and indicators. Power comes from an 110cc 4-stroke single engine which is paired with a kick starter. The engine is mounted on a steel frame that seems to incorporate the fuel tank. To be able to deal with any type of terrain without baking down, the motorcycle is equipped with a pair of light 21 inch wheels which are wrapped in knobby tires. You also get a narrow seat, disc brakes and a 22 mm carburettor.

Sagar Patil
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