It all started after the company declined by 77 percent in the domestic market.
The Mahindra Group is billed at USD 19 billion currently but their motorcycle division hasn’t seen a single buck as profit on any year ever since its inception. Except for the 2012 launch Mojo, the rest of its housemates never entered the competition seriously and have been a disaster.
In a bid to tap the newfound interests in the sports tourer segment, Mahindra Two Wheelers is on the path to growing its premium motorcycle brand, Mojo. Doing so, the motorcycle division has officially withdrawn from the domestic mass market segment, and are looking to enter into the unknown.
Mahindra is taking us down the nostalgia lane with this one.
By now we know that the Indian auto major Mahindra and Mahindra’s subsidiary, Classic Legends Pvt Ltd. (CLPL) purchased the iconic British biker BSA Motorcycles rights to the JAWA brand. With this, they plan to launch new products which “will capture the character, DNA and ethos of these brands”, and that it will “develop products that are in sync with the DNA of the BSA and Jawa brands”.
While we know that it would take at the least a couple of years to see their first iterations of what is touted as ‘The grand revival’, Mahindra has gone ahead and launched the official Yezdi.com website that pays homage to those twin exhaust pipes of the Yezdis of yore and will take us through the brand’s rich history and magnificent heritage of the classic motorcycles.
After the 2017 season, the company wants to focus on electric racing.
Mahindra & Mahindra plunged into Moto3 motorcycle racing championships, in 2011. It already provides nine bikes to four teams and has edged past the Japanese Red King, Honda, into being a better constructor. Since their debut 6 seasons ago, the brand has enjoyed a successful stint with 13 podiums altogether and 3 wins in the 2016 season alone.
However, this USD19 billion Mahindra Group announced that it wants to shift its focus onto electric vehicle championships rather and hence will end its Moto3 tenure with the end of the 2017 season.
Battle of the naked middleweights enters 2017. Get ready for a lot of flash-bangs.
Strap yourself up to your seat guys. Things are going to get wild here. 2017 saw the launch of the brand new KTM Duke 390 that is said to wipe out any competition there has ever been. Later in the year, the German brand BMW Motorrad will be launching its smallest motorcycle, the G 310 R which is manufactured here in India by TVS. These two machines will change the face of the middleweight naked sports segment which until now had the Mahindra Mojo and the foreigner Benelli TNT 300 from Italy.
We will sit down and chalk up a charge sheet to decipher the best machine you would want to invest in according to your needs and wish. Although the KTM is a notch above in all departments, we will have it here just for the sake of comparison. Mahindra is the least expensive of all and the Benelli is the only one with two cylinders and has that Italian flair that no one carries. The Beemer, on the other hand, is built for the world market and will remain to be a neutral contender in both style and performance compared amongst the rest here.
All the four motorcycles will have a condescending effect on the Indian two-wheeler market, and they have the fresh breed of entry-level naked performance motorcycles to blaze the much needed thrilling experience to enthusiasts and purists. Making motorcyclist get into a realm of more content and less bitter, here is all the help you would need to pick one for yourself:
In a bid to add more muscle to its Mojo, Mahindra makes foray.
It might have taken a long time, but then, the segment of naked sports tourers has finally begun to burgeon in India. It all started way back in 2012 when Mahindra previewed the Mojo concept for the first time in a raw form.
Today, Mahindra made headways with this strategy and went on to open its first ever exclusive Mojo showroom that will, apart from sales and service, will push customers to indulge in an all-round experience of owning the bike. In a bid to tap the newfound interests in the sports tourer segment, Mahindra Two Wheelers is on the path to growing its premium motorcycle brand, Mojo.
The list includes a model from almost all the manufacturers from India. We ought to give them some slack.
In our number of stories, we have repeatedly said that the Indian two wheeler market is one tough field to study. The kind of demands we Indians do ask from two-wheeler makers are quite hard to conquer, as we want literally everything in one product.
Keeping in view of such demands from a very competitive market, the manufacturers too are doing a tremendous job by offering products which are offering a good blend of all the traits in one single package. Out of all these products, some do hit the sales charts with massive popularity, while some of them end up being average or low sellers, despite being a brilliant piece of engineering and design.
In this feature story, we are going to throw some light on the latter category of motorcycles and scooters, ones which are not selling as expected despite being wonderful in one way or the other. Here’s a list of all such unfortunate and underrated motorcycles and scooters, and we seriously wish that they do post impressive numbers for their makers:-
Showdown of the Naked Sports Tourers
It might have taken a long time, but then, the segment of naked sports tourers has finally begun to burgeon in India. It all started way back in 2012, when Mahindra previewed the Mojo concept for the first time in a raw form, something which still needed a finalised finishing to be launched in a full-fledged manner. Until this year, it was only Royal Enfield which had the presence in the entry level middleweight segment with its range of 350cc cruisers and roadsters.
In 2015, Mahindra finally introduced the Mojo as the only naked sports tourer which had the potential of rivalling the Royal Enfield offerings, with its distinctive styling, excellent engine and top notch hardware. Being the flagship product from Mahindra, the Mojo had to succeed in each and every aspect, owing to the fact that it took a long period of three years in the name of research, development and testing. And then, the end product turned out to be something which was beyond the expectations of enthusiasts, who had little hopes from Mahindra in the premium motorcycle category.
Now that the trumpet was blown by the Mahindra Mojo, how could the competition remain behind? Speaking of the premium sportbike makers, India’s most serious player in this particular segment, Bajaj Auto, had something cooking in its R&D centre. A preview of this process was shown at the Auto Expo 2014 when Bajaj showcased the Pulsar CS400 concept, which was aimed at naked sport tourer lovers. With its premium and unique design elements and the KTM connection in its mechanicals, the Pulsar CS400 generated huge hype around it, with the enthusiasts eagerly waiting it to be unleashed on the market.
And finally, towards the end of the year 2016, Bajaj surprised us with the all new Dominar 400, a product completely based on the Pulsar CS 400 concept. What was more astonishing is the fact that the motorcycle, more or less, is exactly the same machine as the Pulsar CS 400, barring a couple of changes. With a positively shocking starting price, the Dominar is all set to join the Mojo to expand the naked sports tourer segment. However, given the spirit of competition, we need to find out which one of the two emerges out to be the better machine, keeping all the aspects in mind.
In this feature story, we are going to compare two motorcycles in an all new segment of naked sports tourers – both coming from home-grown manufacturers, but do possess a lot of internationalism in their design and engineering. Here’s our comprehensive comparison between the all new Bajaj Dominar 400 and the Mahindra Mojo:-
Mahindra are looking to revive the brands
Last week we had featured an interesting piece of news about the Indian auto major Mahindra and Mahindra’s subsidiary, Classic Legends Pvt Ltd. (CLPL) purchasing the iconic British biker BSA Motorcycles and rights to the JAWA brand to launch new products which “will capture the character, DNA and ethos of these brands”, and that it will “develop products that are in sync with the DNA of the BSA and Jawa brands”. Check it here.
While we know that it would take at the least a couple of years to see their first iterations of what is touted as ‘The grand revival’, rendering artists across the globe have already started letting their imagination run wild. They say that ’Imagination is a place where all the important answers lies’ and I guess we have started to get ours.
An Italian artist who goes by the name Oberdan Bezzi and is also famously called as OBIBOI, has sketched some impressive looks of concepts which might be expected from the Mahindra stable in the future. They include desert runners, scramblers and street build concepts. Let’s have a look at these:
In an attempt to right a wrong and revive the heritage
Indian auto major Mahindra is the newest player in the two wheeler business and is making headlines in the right directions. Like on a shopping spree, Mahindra is on a roll. It entered the market after buying out Kinetic is 2010 and since then it has acquitted SSangyong in 2011, controlling stakes at Pininfarina (people who have designed Ferraris, Maseratis and Alfa Romeos), Reva Electric Car Company and recently 51% stake at Peugeot motorcycles. Anticipations of it buying BSA and Norton were running high for quite some time now.
Find out where the upcoming motorcycle stands infront of its rival
Bajaj Auto is almost on the verge of launching their upcoming power cruiser which they will most probably call Dominar400. This motorcycle will be their flagship offering for the Indian market but won’t be launched under the Pulsar sub brand. This will be the production variant of the CS400 concept which was showcased almost 2 years ago at the 2014 Auto expo. The motorcycle when launched has plenty of rivals to locks its horns with, some of the biggest names of this entry level performance motorcycles includes KTM Duke 390, Mahindra Mojo, Benelli TNT300 etc. While there will be plenty more entrant as well launching next year from the likes BMW and Suzuki.
Now because KTM already introduced the new Duke390 in the International market there is still some more time to actually wait and find out what changes will be made to the Indian spec variant when it finally launches here in 2017. The second biggest rival right now for the Bajaj Dominar is definitely Mahindra’s flagship offering the Mojo which too became an instant hit since its launch because of its touring capabilities.
So today we have decided to provide you all the details of the upcoming Bajaj Dominar 400 and the existing Mahindra Mojo and find out which provides a better deal.
Click past jump to read more about the Bajaj Dominar 400 and the Mahindra Mojo
offers you get during this festive season
No matter how much the Indian two wheeler market may be suffering from ups and downs in the entire tenure of one year, the one particular period which definitely sets the cash registers ringing for all of them is the festive season of Diwali. If we dig out the history of automobile industry, the performance of all the manufacturers during this particular period of time always goes on exemplary, with all of them playing in profits more than what they usually collect in other months of the year.
Like every other year, the festive season of 2016 too has witnessed all the major players of the tow wheeler industry of India coming forward with their lineup of schemes, offers, limited edition models and new variants of the already existing models. Following is a list of all the schemes which are being offered by all the two wheeler majors of the country. Here they are.
find out which commuter provides the best of everything
Gone are those days, when the basic entry level commuters were meant to be monotonous, mere functioning, boring motorcycles, whose only job was to ferry people from point A to point B. In today’s world, however, to match up with the changing times and perceptions, even the entry level motorcycles are becoming premium and rich, apart from performing their very best in their core aim which we have mentioned in the first line.
Speaking of the brigade of premium commuters, Hero (the then Hero Honda) started the trend with its ultra popular Passion, which has written numerous records, owing to its ease of ownership and handsome looks (for the segment). The brilliant fuel efficiency and simple mechanicals are the reason why the Passion has found more than a crore of buyers till date, a chunk of which comes from Tier-II and Tier-III cities.
And unlike most of the common low-priced commuters, the Hero Passion brand has withstood the tide of changing times, as the parent company has regularly given the periodic upgrades to the motorcycle, both in terms of styling and performance. Over the last fifteen years of its life till date, the Passion has received a number of upgrades, starting from Passion Plus and its updates, Passion Pro and its updates, a mild off-roader in the form of Passion Pro TR and a 110cc variant in the name of Passion X-Pro. Now, in its latest update, Hero has equipped the 100cc Passion Pro with the i3S technology, which claims to enhance the performance of the motorcycle.
But going for the new Passion Pro i3S is not so easy. The main reason why Hero updated the Passion Pro was the fact that it was facing stiff competition from other competitors in terms of design and novelty. Majority of that competition has been coming from Hero’s erstwhile partner Honda, which launched the Dream Yuga with the intention of dethroning Hero MotoCorp from being the numero uno among commuters.
The competition has only become spicier with the refreshed avatars of two more motorcycles – Mahindra Centuro and TVS Star City Plus. While the Centuro has tried to lure the consumers with its very premium car-like features, the new Star City Plus has upped the game with its premium upgrade and solid build, which has shown that TVS has still not lost the steam. Which motorcycle among the four emerges out to be the best semi-premium entry level motorcycle, let’s find out:-