Mahindra is sketching a different course for its future.

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The Group is billed at USD 19 billion currently but their motorcycle division hasn't seen a single buck as profit on any year ever since its inception. Except for the 2012 launch , the rest of its housemates never entered the competition seriously and have been a disaster. In a bid to tap the newfound interests in the...

Yezdi . com goes live!

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By now we know that the Indian auto major ’s subsidiary, Classic Legends Pvt Ltd. (CLPL) BSA Motorcycles rights to the JAWA brand. With this, they plan to launch new products which “will capture the character, DNA and ethos of these brands”, and that it will “develop products that are in sync with the DNA of the BSA...

Mahindra Racing calls quits on Moto3 World Championship.

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plunged into Moto3 motorcycle racing championships, in 2011. It already provides nine bikes to four teams and has edged past the Japanese Red King, Honda, into being a better constructor. Since their debut 6 seasons ago, the brand has enjoyed a successful stint with 13 podiums altogether and 3 wins in the 2016 season alone. However, this USD19 billion...

BMW G 310 R vs KTM Duke 390 vs Benelli TNT 300 vs Mahindra Mojo

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Strap yourself up to your seat guys. Things are going to get wild here. 2017 saw the launch of the brand new that is said to wipe out any competition there has ever been. Later in the year, the German brand will be launching its smallest motorcycle, the which is manufactured here in India by ....

Mahindra opens its first ever exclusive Mojo showroom in Bengaluru.

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It might have taken a long time, but then, the segment of naked sports tourers has finally begun to burgeon in India. It all started way back in 2012 when previewed the concept for the first time in a raw form. Today, Mahindra made headways with this strategy and went on to open its first ever exclusive...
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