As you all know, starting from April 1st, 2017, the Supreme Court has ordered all manufacturers to stop registering and selling vehicles still running on BS-III engines. To clear them before the deadline all dealers who had stock started levying massive discounts on their products, and some even lost money in this process. The industry took a ₹ 600 crore hit due to the three-day discount fest.
Then there were few motorcycles that just did not sell despite the discounts. This was the cue for the manufacturers to take them off the shelves completely and get a new replacement machine for the same ones. While all other manufacturers have already replaced them, Ducati has been on the sluggish area with respect to this. Only this week is when the Italian brand took down eight models from its Indian line-up. The brand will re-launch those models with BS-IV spec models and also introduce a few more to the country’s model list.
90 years of passion, emotions and excellence. This is what Ducati has created since its inception in 1926 from its Borgo Panigale factory in Italy. The history of Ducati is driven by a unique engineering talent that has always generated motorcycles of unmistakable design and most profound sporting spirit.
Brought into India in 2014, the company achieved great growth in less than three years, and the Indian market has very well received the entire range of products. There are currently 14 models sold by Ducati, and the Italian powerhouse is now planning to add five more to the list of beauties.
They have, however, already launched the Ducati Moster 797 and the Ducati Multistrada 9500 this month and the rest will follow suit. Since the launch, the Italian brand has taken down six models off the shelf because of the BS-III regulations and is going to replace them too with BS-IV versions.
The models that have been axed are Diavel, Diavel Carbon, Monster 821, 1299 Panigale, 1299 Panigale S, Panigale R, Scrambler Icon and the Scrambler Classic. Nonetheless, dealers have already begun taking bookings for the new BS-IV compliant Scrambler Icon and Classic for which deliveries will begin starting from July 2017.
Another model from the Scrambler series, the Full Throttle BS-IV will launch in September 2017. Similarly, BS-IV Diavel Diesel will come to us in August 2017, and the Monster 821 along with the standard Diesel will be arriving only in October 2017.
Ducati will also launch their Scrambler Café-Racer and the Desert Sled for ₹ 9 – 9.5 lakhs which will be brought to India as completely built-up (CBU) units from their Thailand factory. Also, the Panigale inspired 939 Supersport will make its way into the showroom floors this year and will be priced at ₹ 11.72 lakh.
With respect to the Panigale, Ducati is gunning for a final go at their most famous fully faired litre class motorcycle. It will replace the current L-twin powered Panigale and become the flag bearer of the Italian company. The ’new last’ Panigale opens up to the world on July 7, 2017.