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India's first e-scooter Ather S340's launch delayed by a year.

India’s first e-scooter Ather S340’s launch delayed by a year.

Setting up everything from scratch is no joke.
India's first e-scooter Ather S340's launch delayed by a year.

Built by a Bangalore-based startup, Ather Energy, the S340 is the country’s first premium electric smart scooter. The company was founded by two IIT-ians who are committed to building smart, connected, uncompromising vehicles and seeks to reimagine urban commute with the help of technology.

Their first offering is the Ather S340, which they are building it from the ground up and promise to change the way we perceive the electric transport till now. The company has received fundings to the tune of ₹6.3 crores from Flipkart, ₹76 crores from Tiger Global and the very recently ₹205 crores from the world’s biggest manufacturer of two-wheelers, Hero MotoCorp. This has allowed Ather to sustain momentum in its journey of building a future-ready product platform and to accelerate the infrastructure and ecosystem development around electric vehicles in the country.

But down the line, the development stage is taking the toll because the management overshot on their calculations for giving us the production ready model.

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Ather S340

Ather S340

India’s first smart electric scooter
Ather S340
Ather S340
Ather S340
Ather S340
Ather S340
Ather S340
Ather S340
Ather S340

“Electric vehicles is the future” is what you will see under the banner of every automotive manufacturer now. They are moving away from the addiction to liquefied dinosaurs in a bid to a cleaner alternative to protect the environment. Time and again it has been proved that electric/hybrid vehicles have an overwhelming advantage especially to ride within the town and this evolution has been a gradual process for some – and an exciting start for others.

We had, not long ago, featured the Tork T6X: the country’s first production electric motorcycle. Now, a Bangalore-based startup, Ather Energy, has been in this pursuit since their inception in 2013 and are on an epic journey to give the country’s first premium electric smart scooter christened as Ather S340. The company was founded by two IIT-ians who are committed to building smart, connected, uncompromising vehicles and seeks to reimagine urban commute with the help of technology.

Their first offering is the Ather S340, which they are building it from the ground up and promise to change the way we perceive the electric transport till now. The company has received fundings to the tune of ₹6.3 crores from Flipkart, ₹76 crores from Tiger Global and the very recently ₹205 crores from the world’s biggest manufacturer of two wheelers, Hero MotoCorp. This has allowed Ather to sustain momentum in its journey of building a future-ready product platform and to accelerate the infrastructure and ecosystem development around electric vehicles in the country.

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