Toyota is known for their effort to make the environment better by manufacturing hybrid cars like Toyota Camry Hybrid, Prius. They are known as the pioneer of hybrid technology. To promote the hybrid and electric vehicles in India they took part in the “FAME India Eco Drive” rally which is an awareness rally to be run in between three cities – Delhi, Jaipur and Chandigarh. This rally is being organized by the Ministry of Heavy Industries (MoHI) and it started from Red Fort of New Delhi on 26th November. In this several hybrid and electric powered cars is running to promote the awareness of energy conservation.

The rally promotes mass adoption of hybrid and electric powertrain for vehicles under the National Scheme on Faster Adoption and Manufacturing of Hybrid and Electric Vehicles (FAME) India. The rally will arrive in Jaipur on 30th November and Chandigarh on 7th December 2015. Started from Red Fort of New Delhi, it covered Connaught Place, Maitry College, NH-8, MG Road in Gurgaon, District Collectorate in Gurgaon and concluded at MDI Gurgaon. More than 50 hybrid and electric vehicles from different auto makers took part in the rally.

Speaking at the flag off ceremony Mr. T.S Jaishankar, the Deputy Managing Director, Toyota Kirloskar Motor has said, “India emerges as the 4th largest consumer of energy in the world, following the US, China and Russia in energy accounting for 4.4% of global energy consumption. We feel privileged to be a part of the FAME Eco Drive to educate and encourage the use of full hybrid vehicles in India. Toyota Camry Hybrid is the first ever locally manufactured full hybrid vehicle with 48% more fuel efficiency and emits 25% lesser CO2 when compared to the car of the same size in petrol variant. From fuel efficient vehicle to developing ground breaking technology, our focus is on environmentally sustainable solutions in everything we do and every vehicle we make. The recently notified demand incentives for buyers by the Govt, in the form of an upfront reduced purchase price of environment friendly vehicles will give a boost to the demand and encourage faster adoption of these vehicles in India.”