Tata Bolt, Tiago and Zest set 360 records in #GearedForGreat challenge
Tata Bolt, Tata Tiago and Tata Zest, three of these Tata Motors car has achieved an amazing feat by crossing 50000 kilometers in just 18 days in the #GearedForGreat endurance challenge. In the endurance test all these four cars had to run nonstop for 18 days with only periodic technical pit stops every two hours for driver change, refueling, routine checks, windshield and headlamp cleaning. The test was held at the 4.2 km long NCAT (National Centre of Automotive Testing) high speed testing track at the Vehicle Research & Development Establishment (VRDE) in Ahmednagar. In an attempt to do this the cars made a total of 360 records. More than 60 professional drivers, racers and automobile experts from 22 cities across the country participated in the event.
The models used in the endurance test were petrol variants of Tata Bolt and Tata Zest and both petrol and diesel variants of soon to be launched Tata Tiago. All these four cars ran at an average speed of 120 kmph. Incidentally, this is the first such feat for any Indian automaker. Began on 14th March, 2016 the cars were randomly selected from the automaker’s plant. The challenge tested the powertrains, suspensions, body structures and electronic components to their limits.
As the great Indian festive season is nearing, every auto manufacturer is trying to woo the potential customers with their range of special edition cars. Tata Motors is not out of the race, and they also just launched a range of special edition cars for their passenger vehicles keeping an eye on the upcoming festive season.
Available for sale starting 13th October, the celebration edition ranges comprise of Tata Bolt, Tata GenX Nano, Tata Safari Storme and Tata Indigo with special celebration kits. The Tata Zest Anniversary edition will also join this range. This range will be on sale till 15th November, 2015. All these special edition cars will come with various unique features, which will sort these cars out of the league. Not only that. Tata Motors has also introduced a special festive season Cash Back Bonanza offer. In this offer, customers buying Tata cars between 1st October and 15th November; will get a chance to win a minimum cash back of INR. 2000 going up to INR. 50,000. Few lucky customers will get a chance to win 50% or 100% cash back.
Mr. Mayank Pareek of Passenger Vehicle Business Unit, Tata Motors has said, "As we enter the auspicious season, we wish all our customers compliments of the season. Festive season is all about celebrations and we want to partner with our customers to provide them the joy of mobility with the celebration edition range. Designed and developed with state-of-the-art features, this range exemplifies the Company’s focus on best-in-class products with a festive touch. We will continue to strive towards offering exciting products as we move ahead and hope to see our brand evolve as a winner in the years to come."
Tata Motors celebrates the Ganesh Chaturthi in new style. They delivered 1100 passenger vehicles in a single day in the states of Maharashtra, Gujarat, Chhattisgarh and Madhya Pradesh.
In Maharashtra only, where Ganesh Chaturthi is the biggest festival indeed, Tata Motors delivered more than 700 cars in a single day. Apart from that they also delivered more than 400 units of various passenger vehicles in the states like Madhya Pradesh, Gujarat and Chhattisgarh. The vehicles of choice were specially concentrated to the Tata Zest, Tata Bolt and Tata GenX Nano.
It is nothing new, that during festive season Indian customers opt for buying cars. Therefore Tata Motors saw a huge demand for these cars in major cities like Mumbai, Pune, Nagpur, Raipur and Bhopal.
Speaking on this special occasion Mr. Ashesh Dhar, who is the National Sales Head of Passenger Vehicles Business, Tata Motors said, “The festive season exudes enthusiasm, excitement, anticipation, and energy. With the beginning of this auspicious festival, we are proud and humbled by the support and trust provided by our customers. We are excited to be a part of this celebration by delivering the joy of mobility to so many families. With the Zest, Bolt and the GenX Nano witnessing growing momentum in the market, we yet again, confidently testify the value and trust we offer to our customers.”
Incidentally, as the great India festive season has just started, Tata Motors is expecting consumer sentiments to be positive during the upcoming festive season this year. They are preparing themselves to deliver the vehicles to the customers in time. Tata Motors is also trying to woo the potential customers by offering exciting festive season packages for its passenger vehicles.
Come the festive season, and launch a special edition car featuring some attractive body graphics, colour scheme, some added interior features. This is has been a popular, tried and tested method for various companies to boost up their sales figure during great Indian festive season.
With the festive mood already on its rising, and just a month away, the trend has begun again. With various auto manufactures showcasing and launching their so called special edition or limited edition cars, Tata Motors is not staying behind. They recently launched a special anniversary edition of their popular compact sedan Tata Zest. No wonder, on the eve of festive season, this new car will grab some attention, and of course boost up the sales figure for Tata Motors. Exactly one year ago Tata Motors has launched Zest. To celebrate the anniversary of that event they now launched a new edition of Tata Zest.
As per the ongoing trend, these so called special edition cars don’t actually come sporting new mechanism or enhanced power and performance, but only some attractive cosmetic changes. Let’s see, how Tata Motors has presented their festive bet Tata Zest Anniversary Edition.
As Indian market is extremely value conscious, they don’t usually opt for luxury sedans, and thus the compact sedans has became a fair choice for them to fulfill the wish to possess a sedan.
Ford has always been quite popular in India, just like their origin country USA. Earlier in 1999 they intrdouced the Ford Ikon in this country, which was an immense popular car during its tenure. Their latest addition to the fleet of compact car is Ford Figo Aspire, which is the sub four metre compact sedan based on the next generation Ford Figo hatchback.
Launched on 12th August this car is expected to directly compete with the other compact sedans like Hyundai Xcent, Tata Zest, Honda Amaze and Maruti Suzuki Dzire, which means the ground ahead is quite tough for Ford as well as their newest vehicle Figo Aspire.
Figo Aspire is the first sub four metre compact sedan from Ford, and they have launched this compact sedan for the emerging and developing markets of ther world, among which India is one of the frontrunners. Here we will take a look on the spec sheets of the Ford Figo Aspire compact sedan as well as its two other prime rivals which are the other toppers in the fray – Hyundai Xcent and Tata Zest.
Below we have tried to gather all the information about the recently launched Figo Aspire and its rivals and create a spec comparison for you to understand
Tata Motors has recently launched their Zest Compact sedan in the Indian market although they have launched few teaser videos of their upcoming compact sedan in the past but they recently unveiled the Zest compact sedan’s first TVC.
In this video we can clearly see that the sedan comes with three driving modes and how the person manages his time and busy week accordingly. Now we have given you all the details of the Zest compact sedan and also its different variants and features.
The Tata Zest is available with both diesel and petrol variants, the 1.2 Liter Revotron petrol engine does duty on the petrol variant which produces about 90 ps of peak power and 140 Nm of torque while its Diesel variants is powered by a 1.3 Liter Quadrajet engine which is a quite familiar engine and are available in two states of tune the first one producing 75 ps of peak power and 190 Nm of torque which will power the base diesel trims while the second one produces about 90 Ps of peak power and 200 Nm of torque which will power the top end trims. There is also an AMT transmission available with the top end diesel trim beside the regular 5 speed manual transmission which is mated to both the petrol and diesel engines.