Tata Zest

  • Year:
    2014
  • Make:
  • Model:
  • Transmission:
    5 speed manual
  • Horsepower @ RPM:
    84 @ 5000
  • Torque @ RPM:
    140 @ 1750
  • Displacement:
    1.2 L
  • 0-100 time:
    15 sec. (Est.)
  • car segment:
  • body style:

2014 Tata Zest

Standing at this point I can certainly say that the concept of turning a popular hatch into a compact sedan is already popular in India and we do have many new and interesting products in this particular segment. Take for e.g. the popular Honda Amaze or the Maruti Swift Dzire and even the newly launched Hyjndai Xcent all these products are providing good business for their particular manufacturers infact some of the compact saloons became more popular than their hatchback counterpart .

One of the most popular Indian auto manufacturers who does not need any introduction unveiled two of their latest offering in the Indian market at the 2014, Auto expo christened as the Bolt and the Zest. Most of you are already aware of the fact that the popular manufacturer is none other than Tata motors and their Bolt hatchback will replace their aging hatch Vista while the Zest will be the saloon version of the Bolt hatch which will compete with the above mentioned compact saloons in the Indian market. We already brought you our first impression of the Bolt hatch now it’s time that we bring our first impression of the Zest saloon as well which already is gaining lot of popularity from the crowd even before its launch because of its exciting new but different styling, impressive interiors and the newly developed petrol engine.

Quite frankly Tata Motors has tried best to design the Zest compact saloon differently than the existing Manza or the Vista hatch and as a result of that the long signature Vista tail lamps has been omitted from this new car. Cover the Tata Motors badge and it will keep you wondering which car is it exactly. So go through our first impression and find out everything about this new compact sedan from Tata Motors.

UPDATE 12/08/14 Tata Launched their compact sedan Zest in India today with prices starting at Rs.4.64 Lakhs (Ex Showroom Delhi) for the base Patrol XE Variant.

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EXTERIOR

Now the Zest saloon looks totally different from any Tata motors existing vehicles as already mentioned earlier and even all the body panels used in the car are also new but somehow I cannot completely delete the thought that this new compact sedan will be the successor of the existing Tata manza compact sedan or the Vista hatch that is present in the Indian market because you will definitely find some similarities with the old Vista or the Manza when you look at the new Zest. The headlamp has been stretched towards the bonnet which will definitely remind you of the Tata Vista or the Manza however the Zest headlamp consists of Projector units which is something new for this segment and most of you will love this fact that it will provide better illumination at night. The front grille with the Tata Motors logo has been surrounded with chrome strips while the lower front bumper also gets LED daytime-running lights which (will only available with the top end trim) now can also be seen on other cars and helps in adding the premium touch to the vehicle.

Take a walk towards its side profile and here also you will find some visual elements that match with the Vista hatch. The Zest gets a stylish new 15 inch alloy wheels which helps in enhancing the overall look of the compact saloon while adding a tall stance to the car. The side profile also gets body colored wing mirrors which also comes with LED indicators, body colored door handles and bumpers which is tandard across all the trims and variants.

However the most interesting part of the car got to be its rear styling which looks different and new. The wrap around tail lamp units looks completely different than what you will find in the Vista or the Manza and helps the car in giving its own unique identity, the LED tail lamp units are segment first and gives the rear profile a neat and upmarket look. Moreover you will also find chrome strip running in between the tail lamps. The rear of the Zest has been perfectly blended with the overall design of the car which is very important for a compact sedan because it has been curved to look different from the hatch.

I must admit here the Zest looks different than the car which was showcased at the Auto expo but the new Zest looks practical and neat and we must say that Tata Motors has played it safe this time they have added some important new additions which are important and necessary while maintaining slight touches of the old car as well.

The overall dimension of the 2014 Tata Zest:

Overall Length 3995 mm
Max. Width 1706 mm
Overall Height 1570 mm
Wheel Base 2470 mm
Track Front 1450 mm
Track Rear 1440 mm
Ground Clearance 175 mm (unladen)
Fuel Tank capacity 44 litres

INTERIOR

Now most of the Indian consumers wants maximum out of their cars interior because this is the place where most of them and their family would spend their time in. Tata has tried to make the interior look new and fresh and we must admit that the interior of the Tata Zest neat and and modern compared to other Tata Motors products.

The first thing that catches everyone’s eye when they step inside a car is the dashboard, in the case of Zest compact sedan Tata has fitted a completely new dashboard which looks very modern and premium. Tata have used Java Black & Latte colors. The newly designed three spoke steering wheel looks new.In addition to that Tata also has highlighted some important bits with chrome which overall adds a very interesting and premium finish to the dashboard. The top end variants definitely gets lots of goodies like Harman touchscreen multimedia system with 8 audio speaker, Voice recognition and SMS readouts and even steering mounted controls. The top trim also gets automatic temperature controls which can be operated via the touchscreen interface.

Now coming to the comfort factor the seats definitely feels comfortable while the white colored leather seats make the interior feel plush and appealing. From the pictures it is quite clear that the rear seats has sufficient amount of leg room which will definitely be useful during long journeys but what you will lack are the storage spaces inside the cabin, there is neither any arm rest on the front or even in the rear seats which is bit disappointing though. However at the rear of the car you will get a 360 litre boot which can help you store lot of luggage’s but the Swift Dzire or the Honda Amaze provides even better boot space.

The base XE trim gets lot of important goodies like tilt adjustable power steering, air-conditioner with a heater option, front power windows, manual central locking and foldable key but unfortunately you won’t be getting any audio system with this trim. While the top end trim gets Automatic climate control, Multifunction steering wheel with voice command, Rear parking sensors, Electrically adjustable wing mirrors, Driver seat height adjustment, Harman music system with 8 speakers which supports CD/MP3/Radio/USB/Bluetooth/AUX-in/SD.

DRIVETRAIN

Now here comes the most important part of any car, the engine details. Luckily the Tata Zest is available with both Diesel and petrol engine options.

The petrol unit powers the Zest compact sedan is the new Revotron 1.2 L Turbocharged MPFi engine unit which comes equipped with multi-drive mode for better throttle response, this engine is capable enough to produce 90 Ps of peak power at 5000 rpm and 140 NM of torque between 1750-3500 RPM. While the Diesel mill that will power the Zest compact saloon is the same Qudrajet 1.3-litre Multijet unit which is available in two staes of tune one producing 90 Ps of peak power at 4000 rpm and 200 Nm of peak torque in between 1750 and 3000 rpm while the other produces 73.94 bhp of peak power at 4,000 rpm and 190 Nm of torque between 1,750 3,000 rpm.

This Diesel engine unit is also used in other Tata products as well and features a variable-geometry turbo (VGT) which helps in producing more power. Tata has already launched the F-Tronic technology-enabled, 5-speed Automated Manual Transmission (AMT), with both Automatic and Sequential mode of gear-shifting with the diesel variants however it is only available with the top end 1.3L XMA trim beside the standard 5 speed manual gearbox.

Although the Tata Zest engines looks new and exciting but somehow both of them produces less power than its rivals the Swift Dzire and the Amaze which also stays ahead of the race with its fuel efficient petrol and powerful diesel mill. Talking about fuel efficiency figures the 1.2-liter four-cylinder turbocharged MPFI SOHC engine will return ARAI claimed 17.6 km to liter while the diesel engine will return ARAI claimed 23 km to a liter.

The 2014 Tata Zest Petrol engine details:

Type Revotron 1.2T, 4 cylinder, Turbocharged MPFi
Cubic capacity 1193 cc
Made of Alloy head, Cast Iron block
Installation Front wheel drive
Max power 90 PS @ 5000 RPM
Max torque 140 Nm @ 1750 – 3500 RPM

The 2014 Tata Zest Diesel engine details

Type 4 cylinder, Turbo intercooled
Cubic capacity 1248 cc
Made of Alloy head, Cast Iron block
Installation Front wheel drive
Max power 90 PS @ 4000 RPM
Max torque 200 Nm @ 1750 – 3000 RPM

SAFETY FEATURES

The Tata Zest comes packed with some important safety features:

- Driver and front passenger airbags (Available only with XMS and XT trim)
- ABS with EBD
- Engine immobilizer
- Auto door lock system

PRICE

The new Tata Zest introductory prices are provided below:

Petrol Variants

- Tata Zest petrol 1.2T XE: Rs 4.64 lakh (Ex-showroom, Delhi)
- Tata Zest petrol 1.2T XM: Rs 5.25 lakh (Ex-showroom, Delhi)
- Tata Zest petrol 1.2T XMS: Rs 5.43 lakh (Ex-showroom, Delhi)
- Tata Zest petrol 1.2T XT: Rs 5.99 lakh (Ex-showroom, Delhi)

Diesel Variants

- Tata Zest Diesel 1.3L XE: Rs 5.64 lakh (Ex-showroom, Delhi)
- Tata Zest Diesel 1.3L XM: Rs 6.27 lakh (Ex-showroom, Delhi)
- Tata Zest Diesel 1.3L XMS: Rs 6.45 lakh (Ex-showroom, Delhi)
- Tata Zest Diesel 1.3L XT: Rs 6.99 lakh (Ex-showroom, Delhi)
- Tata Zest Diesel 1.3L XMA: Rs 6.99 lakh (AMT) (Ex-showroom, Delhi)

COMPETITION

Tata Zest compact saloon will face some amount of competition from the Honda Amaze and the Maruti Suzuki Swift Dzire and the newly launched Hyundai Xcent.

Honda Amaze

Honda Amaze is available with both petrol and diesel variant but the popular choice of the engine is the DOHC i-DTEC Diesel mill which generates a healthy 100 Ps of peak power and 200 NM of torque while the 4 Cylinder, SOHC i-VTEC 1198 cc Petrol engine generates 88 PS of maximum power at 6000 RPM and 109 NM of torque at 4500 RPM. The interior provides plenty of space and completed with quality materials.

Maruti Suzuki Swift Dzire

The Swift Dzire on the other hand the first preference of many Indians when it comes to picking a compact sedan for them. The Swift Dzire is powered by a 1.2-litre K-Series petrol engine which produces 85PS of maximum power at 6000rpm and max torque of 113Nm at 4600 rpm and a 1.3-litre FIAT sourced diesel engine which produces 75PS of maximum power at 4000rpm and 190Nm of torque at 2000rpm. The quality of the interiors is impressive although the Amaze definitely provides more sense of space in its interior though.

Hyundai Xcent

The Hyunndai xcent is the compact sedan version of the Grand i10 and is based on the same platform as the hatch. This also has looks stylish from the outisde and has many interesting and new features in its interiors, this is the only car in its segment which has a rear air con vent for the comfort of the passengers. The Xcent is powered by the 1.2 Kappa Dual VTVT petrol engine which produces 83 PS of peak power at 6000 rpm and 114 Nm of torque at 4000 rpm while the diesel mill develops 71 PS of peak power at 4000 rpm and 160 Nm of torque at 1500-2750 rpm. You will also get a 4 speed auto transmission with the petrol while the other transmission option available with the car is a 5 speed manual.

CONCLUSION

There is no doubt in the fact that the Tata Zest will give some tough time to its competition. The new Zest compact sedan comes with good looks many segment new features like projector headlamps and LED tail lamps while the interior gets a completely new dashboard and all the modern equipments and gadgets which make the cabin feel upmarket, nobody can complain about the interior space and comfort either. The new petrol engine definitely packs new technology and weighs less which will definitely help improving its performance and also fuel efficiency, the diesel engine on the other hand is the same old engine however to attract the attention of the consumers it also comes with a AMT gearbox which is also something new for this segment. Lastly the introductory prices look extremely attractive too.

  • Leave it
    • Boot space
    • Not much storage space available inside the cabin

Press Release

ZEST from Tata Motors, the All-new Stylish Compact Sedan, Launched Nationally

- The Zest base variant in petrol starts at Rs.4.64 Lakhs and the base variant, in Diesel starts at Rs. 5.64 Lakhs, ex-showroom, New Delhi
- Zest comes loaded with 29 segment leading features
- Available in four trims in Petrol and five trims in Diesel
- Range will come in six exciting colours
- On sale in over 470 Tata Motors passenger vehicle sales outlets
- Technology-enabled dealerships with new retail identity for enhanced purchase experience
- Introducing 333 Confidence, an industry first service offering

Tata Motors today announced the commercial launch of the Zest, the all new, sub-four metre compact sedan with a start price of Rs. 4.64 Lakhs, ex-showroom, New Delhi, for the petrol Revotron 1.2T model and Rs. 5.64 Lakhs, ex-showroom, New Delhi, as the start price for the diesel variant. Zest from Tata Motors, clearly showcases the three key vectors of DesigNext, DriveNext and ConnectNext to deliver best-in-class performance with unparalleled driving pleasure in a spacious, dynamic, comfortable and stylish sedan. The company today opened sales nationally of this most awaited car. The cars will be on sale across the country in over 470 Tata Motors Passenger Vehicle sales outlets from today

The company today also launched an industry first service offering with the 333 Confidence. This unique programme offers best-in-class warranty of 3 years or 1 lakhs Kms (whichever is earlier), an Annual Maintenance Contract (AMC) of 3 years/ 45000 kms (whichever is earlier) and a free 24X7 Roadside Assistance service for 3 years. With this, Tata Motors is offering its customers high reliability, reduced cost of ownership and great resale value for the Zest

Speaking at the launch, Mr. Ranjit Yadav, President Passenger Vehicles Business Unit, Tata Motors, said, "We at Tata Motors are delighted to launch the much-awaited Zest. It has been engineered for global customers, by global teams across India, UK, Italy and Korea to offer a car that matches refinement with performance - from the engine, to suspension & braking, the NVH or premium materials. All this has brought elegance to life in this segment. With 29 segment-first features, Zest from Tata Motors is the first all-new vehicle in the Horizonext journey with our commitment to bringing disruptive innovation to this segment of car-buyers. Both the petrol and diesel versions come with their unique segment-firsts and we are confident it will delight our consumers with its design, driving pleasure and great connectivity features."

As the name suggests, the all-new Zest exudes excitement and energy and is designed to give the driver total control of his vehicle. Zest is the first vehicle from Tata Motors that clearly exemplifies the HORIZONEXT themes of Intense Product Focus, World-class Manufacturing Quality, Enriched Purchase Experience and Consistent Quality of Service for its passenger vehicle business.

The Zest is being manufactured at the Pimpri and Ranjangaon Plant in Pune, on a
completely modified X1 platform.

DESIGNEXT:

The all-new styling of the Zest is based on its new design direction of ‘Confident Dynamism’. With a classy new forward pouncing stance and well-sculpted body, the design portrays a sense of power and agility. The car has a good balance of elements like a sedan profile, the strong wedge of the shoulder-line, the wide stretched front, rear and sporty 15” Alloy Wheels. All these elements combined with a signature Buzz Blue colour and a well sculpted body, add to the dynamic and stylish stance of the new Zest.

Riding on Tata Motors DNA of being spacious and safe, a greater attention to detail towards the vehicle’s interiors is another defining factor of the Zest’s design. Reminiscent of luxury cars, the Zest comes with premium interiors, a neatly-layered dashboard with dual-tone - Java Black & Latte, for a stunning and high-tech inviting feel. This is coupled with a well-integrated infotainment screen and Tata Motors next-generation 3-spoke steering wheel. The vehicle’s wing-shaped central instrument cluster Bezel, gear knob, precisely detailed air vents and sculpturally designed console, connected in a single wing-shaped graphic, ensure that the Zest has the best design attributes.

DRIVENEXT:

The Zest will come with the Revotron 1.2T, the first engine from the new family of gasoline engines from Tata Motors and will be India’s first Turbocharged Multi-point Fuel Injection (MPFi) Petrol engine. It has been developed in conjunction with global consultancies and suppliers to deliver world-class performance in terms of power, torque and efficiency. It has undergone over 300,000 hours of rigorous developmental and research testing.

Refined Revotron 1.2T Engine:
• Design optimization through global engine consultant (AVL, Austria) and key technology partners namely Bosch, Honeywell, Mahle, INA
• Extremely silent engine
• Low friction crank case for minimized NVH
• Drive by wire technology for enhanced drive experience
• Smart Electronic Control Unit for precise control

The Zest diesel comes with most acclaimed 1.3 litre Quadrajet Diesel engine coupled with the first-in-class F-Tronic technology-enabled, 5-speed Automated Manual Transmission (AMT), with both Automatic and Sequential mode of gear-shifting, developed in collaboration with Magneti Marelli, Italy.

Both petrol and diesel powertrains are BS-IV compliant and are capable of meeting future norms.

Multi-Drive Mode Innovation

Multi-Drive Modes is one of the key innovations, introduced by Tata Motors with the Revotron 1.2T turbo engine in the Zest. The Revotron 1.2T engine offers the optimum blend of performance, refinement and fuel economy. The unique first-in-segment ‘Multi-Drive Mode’ technology enables switching between SPORT, ECO and CITY mode, along with a superior throttle response.

The SPORT Mode gives the sharpest throttle response and quickest acceleration from the Zest. The140Nm of torque from the Revotron engine will deliver a more dynamic drive, enabling the driver to exploit the full acceleration and driveability of the Zest. In the ECO Mode, performance and throttle response is reduced to maximize fuel economy but with a comfortable drive experience. It is ideal for Highway cruising. In the CITY Mode the Zest has the perfect balance between performance and economy. Power delivery is smooth and throttle response is linear leading to agile drivability to easily navigate city traffic conditions.

The Zest Diesel AMT will have dual drive modes - City and Sport mode. The manual also is shift assist manual engaging the consumer into suggesting down and up shifts.

Refinement in Driving:
• The Zest will have ePAS (Electric Power Assisted System), with speed sensitivity and ‘Active Return’ function – a first in the segment.
• A silent, quieter cabin will ensure a pleasant and superlative drive experience.
• The most advanced, 9th generation ABS with EBD (Electronic Brake Distribution) from Bosch for improved braking efficiency, and with yet another segment-first, the Corner Stability Control feature, add to the safety feature of the vehicle.
• Dual Airbags and Rear Park assist further add to the safety features of the Zest.
• The dual-path suspension, coupled with a zero-pivot sub-frame and Anti-roll bar, ensures a smooth and comfortable ride. The improved suspension provides effective isolation from road inputs, without compromising on body control, translating into a class-leading balance between ride and handling for a comfortable and grounded drive.

Performance:

Equipped with a high boost turbo-charger, the Revotron 1.2T delivers best-in-class power of 90PS @ 5000 RPM and best-in-class peak torque of 140 Nm @ 1750-3500 RPM. The car has a top speed of 154 kmph. The Diesel 1.3L Quadrajet engine produces 90PS @ 4000 RPM and 200 Nm @ 1750 -3000 RPM of uninterrupted flat torque. The car has a top speed of 158 kmph.

Fuel efficiency:

The Modes give the car best-in-class fuel efficiency in real world driving conditions. As per the Automotive Research Association of India (ARAI) certification, the Revotron 1.2T delivers 17.6 km/litre and the Diesel delivers 23 km/litre, under mandated test km/litre in normal conditions.

CONNECTNEXT

Understanding the dynamic consumer’s increasing need, Tata Motors offers its customers with the ConnectNext experience. The Company has worked closely with HARMANTM to design and engineer an acoustic audio and infotainment system, with best-in-class features like 5” ConnectNext Touchscreen Infotainment System, Advance voice command recognition, SMS notification and read outs, Fully Automatic Temperature Controls on the touchscreen, which will allow the user to stay connected.

The Zest will be available in four trims in Petrol - XE, XM, XMS and XT and five trims in Diesel - XE, XM, XMS, XMA (AMT) and XT. The range will be available in 6 exciting colours - Buzz Blue, Venetian Red, Sky Grey, Dune Beige, Platinum Silver and Pristine White.

ZEST-IFIED PURCHASE AND SERVICE EXPERIENCE

To enhance the customer engagement levels at the dealerships, Tata Motors has
upgraded its showrooms, to deliver customers desired world class ambience, purchase experience and after-market service. This is being achieved through technology-enabled dealerships, providing all-encompassing sales, service and spares.

These reformatted dealerships with the new Tata Motors retail identity will take the dealership experience to the next level. Over 3000 new sales staff have been recruited nationally for Zest customers. Specially-trained sales managers at these revamped, tech-savvy dealerships will be equipped with hand-held tablets, thus taking the purchase experience to next level.

In addition to the 333 Confidence programme, all Tata Motors Passenger Vehicle service centres will offer latest and most comprehensive customer service initiatives, launched by the company recently such as V-tabs (Vehicle Tracking and Bay Scheduling).

BOOKINGS:

Customers can make down-payment of INR 21,000 online or at a nearby Tata Motors dealership to book a Zest. To book online, customers can visit: http://bookonline.tatamotors.com or http://tatamotorsZest.com/

As part of the launch promotions, Tata Motors will roll out phase 2 of its on-ground test drive activation programme called, Zest Studio. Zest Studios will cover over 180 locations, across India, by September 7, 2014. These studios will give an opportunity to car enthusiasts to test drive the Zest and engage in various activities and interactive games. Never before has a test drive been such a creatively holistic experience, allowing customers to fully engage with the car. The Zest experience will bring alive the three vectors – Designext, Drivenext and Connectnext for customers. Customers can also book the car at the Zest Studios. To know more, please visit: www.Zeststudio.tatamotors.com.

Customers can also avail of the new range of Zest Merchandise and Accessories at dealerships. The new range of merchandise will soon be available online

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Press release

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Tata Zest base variants will now come with 75 PS diesel engines

Tata Zest base variants will now come with 75 PS diesel engines

The 75 PS motor replaces 90 PS unit in XM and XMS variants
Tata Zest base variants will now come with 75 PS diesel engines

Tata Motors launched their compact sedan Zest in August 2014, which came with a fresh design language paving the way for present day Tata Tiago and upcoming Tata Kite 5 sedan. When launched, Zest came with four petrol variants which are XE, XM, XMS and XT; while the six diesel variants were XE, XM, XMS, XMA, XT and XTA. Now the Indian origin automaker has introduced a 75 PS diesel motor to the XM and XMS variants, while the 75 PS diesel engine used to be available with XE diesel variant till date. But, with this change the second and third diesel base variants will also get the 75 PS engine, which used to come with a higher spec 90 PS engine till date. Along with that, Tata Motors will offer the alloy wheels in XT and XTA variant only.

Tata Zest bearing a new design is yet to make a strong impact in Indian market, largely due to the more stylish compact sedans available in the segment. The car gets an aggressive front grille with honeycomb design and little bit of chrome garnishing, large headlamps, slated air intake at lower bumper, fog lamps. The side profile boasts alloy wheels, ORVMs with side turning indicators. The rear fascia also gets chrome garnishing and angular taillights.

The interior sports multifunction steering wheel, dual round dials and a digital display at the instrument cluster. The dual tone dashboard sports s leek centre console with digital screen and several control buttons and knobs.

Power source for the petrol variant Zest is a 1.2 litre Revotron engine mated to a 5 speed manual gearbox churning out 90 PS peak power and 140 Nm peak torque. The diesel variant’s inspiration is a 1.3 litre Fiat sourced Quadrajet engine paired with 5 speed manual and a 5 speed AMT as option as well.

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Apart from hatchbacks and SUVs, Compact sedans are also very popular segment in Indian automobile market. Many people here want the comfort of a sedan in an affordable price. No wonder compact sedans are the best option for them. This segment is pretty much crowded with so many operators like Tata Motors, Maruti Suzuki, Hyundai and Honda offering their products. The latest addition is surely the Volkswagen Ameo, showcased at the Auto Expo 2016 in Greater Noida.

Indian customers being very much price sensitive look for maximum feature stuffed compact sedans with minimum price. Here we give you a list of five compact sedans, you can afford by shelling around INR. 10 lakh. Take a look.

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As the great Indian festive season is nearing, every auto manufacturer is trying to woo the potential customers with their range of special edition cars. Tata Motors is not out of the race, and they also just launched a range of special edition cars for their passenger vehicles keeping an eye on the upcoming festive season.

Available for sale starting 13th October, the celebration edition ranges comprise of Tata Bolt, Tata GenX Nano, Tata Safari Storme and Tata Indigo with special celebration kits. The Tata Zest Anniversary edition will also join this range. This range will be on sale till 15th November, 2015. All these special edition cars will come with various unique features, which will sort these cars out of the league. Not only that. Tata Motors has also introduced a special festive season Cash Back Bonanza offer. In this offer, customers buying Tata cars between 1st October and 15th November; will get a chance to win a minimum cash back of INR. 2000 going up to INR. 50,000. Few lucky customers will get a chance to win 50% or 100% cash back.

Mr. Mayank Pareek of Passenger Vehicle Business Unit, Tata Motors has said, "As we enter the auspicious season, we wish all our customers compliments of the season. Festive season is all about celebrations and we want to partner with our customers to provide them the joy of mobility with the celebration edition range. Designed and developed with state-of-the-art features, this range exemplifies the Company’s focus on best-in-class products with a festive touch. We will continue to strive towards offering exciting products as we move ahead and hope to see our brand evolve as a winner in the years to come."

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Tata Motors sets a benchmark by delivering 1100 cars in one day

Tata Motors celebrates the Ganesh Chaturthi in new style. They delivered 1100 passenger vehicles in a single day in the states of Maharashtra, Gujarat, Chhattisgarh and Madhya Pradesh.

In Maharashtra only, where Ganesh Chaturthi is the biggest festival indeed, Tata Motors delivered more than 700 cars in a single day. Apart from that they also delivered more than 400 units of various passenger vehicles in the states like Madhya Pradesh, Gujarat and Chhattisgarh. The vehicles of choice were specially concentrated to the Tata Zest, Tata Bolt and Tata GenX Nano.

It is nothing new, that during festive season Indian customers opt for buying cars. Therefore Tata Motors saw a huge demand for these cars in major cities like Mumbai, Pune, Nagpur, Raipur and Bhopal.

Speaking on this special occasion Mr. Ashesh Dhar, who is the National Sales Head of Passenger Vehicles Business, Tata Motors said, “The festive season exudes enthusiasm, excitement, anticipation, and energy. With the beginning of this auspicious festival, we are proud and humbled by the support and trust provided by our customers. We are excited to be a part of this celebration by delivering the joy of mobility to so many families. With the Zest, Bolt and the GenX Nano witnessing growing momentum in the market, we yet again, confidently testify the value and trust we offer to our customers.”

Incidentally, as the great India festive season has just started, Tata Motors is expecting consumer sentiments to be positive during the upcoming festive season this year. They are preparing themselves to deliver the vehicles to the customers in time. Tata Motors is also trying to woo the potential customers by offering exciting festive season packages for its passenger vehicles.

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Come the festive season, and launch a special edition car featuring some attractive body graphics, colour scheme, some added interior features. This is has been a popular, tried and tested method for various companies to boost up their sales figure during great Indian festive season.

With the festive mood already on its rising, and just a month away, the trend has begun again. With various auto manufactures showcasing and launching their so called special edition or limited edition cars, Tata Motors is not staying behind. They recently launched a special anniversary edition of their popular compact sedan Tata Zest. No wonder, on the eve of festive season, this new car will grab some attention, and of course boost up the sales figure for Tata Motors. Exactly one year ago Tata Motors has launched Zest. To celebrate the anniversary of that event they now launched a new edition of Tata Zest.

As per the ongoing trend, these so called special edition cars don’t actually come sporting new mechanism or enhanced power and performance, but only some attractive cosmetic changes. Let’s see, how Tata Motors has presented their festive bet Tata Zest Anniversary Edition.

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Spec Comparison: Ford Figo Aspire vs Hyundai Xcent vs Tata Zest

Spec Comparison: Ford Figo Aspire vs Hyundai Xcent vs Tata Zest

Spec Comparison: Ford Figo Aspire vs Hyundai Xcent vs Tata Zest
Spec Comparison: Ford Figo Aspire vs Hyundai Xcent vs Tata Zest
Spec Comparison: Ford Figo Aspire vs Hyundai Xcent vs Tata Zest
Spec Comparison: Ford Figo Aspire vs Hyundai Xcent vs Tata Zest
Spec Comparison: Ford Figo Aspire vs Hyundai Xcent vs Tata Zest
Spec Comparison: Ford Figo Aspire vs Hyundai Xcent vs Tata Zest

As Indian market is extremely value conscious, they don’t usually opt for luxury sedans, and thus the compact sedans has became a fair choice for them to fulfill the wish to possess a sedan.

Ford has always been quite popular in India, just like their origin country USA. Earlier in 1999 they intrdouced the Ford Ikon in this country, which was an immense popular car during its tenure. Their latest addition to the fleet of compact car is Ford Figo Aspire, which is the sub four metre compact sedan based on the next generation Ford Figo hatchback.

Launched on 12th August this car is expected to directly compete with the other compact sedans like Hyundai Xcent, Tata Zest, Honda Amaze and Maruti Suzuki Dzire, which means the ground ahead is quite tough for Ford as well as their newest vehicle Figo Aspire.

Figo Aspire is the first sub four metre compact sedan from Ford, and they have launched this compact sedan for the emerging and developing markets of ther world, among which India is one of the frontrunners. Here we will take a look on the spec sheets of the Ford Figo Aspire compact sedan as well as its two other prime rivals which are the other toppers in the fray – Hyundai Xcent and Tata Zest.

Below we have tried to gather all the information about the recently launched Figo Aspire and its rivals and create a spec comparison for you to understand

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Tata Zest Outshines Honda Amaze Sales In October

Tata Zest Outshines Honda Amaze Sales In October

Tata Zest Outshines Honda Amaze Sales In October

Tata Motors launched the Zest in the month of August, 2014 in India to compete in one of the most competitive and demanding car segments of India, ‘the compact sedan segment’ but somehow it was not able to score in terms of sales as expected.

But finally there is some good news for the Tata Motors fan because Zest was able to outshine Honda Amaze compact sedan which is also considered as one of the most popular compact sedans of the Country in the October 2014 sales. Tata Motors sold a total of 3524 units of their Zest compact sedan whereas Honda sold 3482 units of their Amaze sedan during the month of October, which by the way also happens to the festive season of India and a huge opportunity for all the car manufacturers to boost their sales figures. It’s true that the Zest was able to beat Amaze sales figures only by a small margin but still it is a huge achievement for Tata Motors after all the effort they have put behind their new Zest compact sedan and making Zest their modern global car which promises to offer superb handling, impressive safety features and premium quality fit and finish inside the very modern looking and attractive cabin. But despite all their efforts the top spot is still occupied by the popular Maruti Swift Dzire while the second sweet spot is occupied by the Korean auto manufacturer Hyundai and their popular Grand i10 hatchback based sedan Xcent.

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Tata Zest: Specification And Variants In Details

Tata Zest: Specification And Variants In Details

Tata Zest: Specification And Variants In Details

Tata Motors launched their compact sedan Zest recently in the Indian market with prices starting at Rs. 4.64 Lakhs (ex showroom Delhi) and as you all know that the Zest is here to compete with the other compact sedans like the Hyundai Xcent, Honda Amaze and Maruti Swift Dzire. Now today we will give you all the details of the different Zest variants and the features which are available with it.

As You already is aware of the fact that the Zest compact sedan is available with both Petrol and diesel engine option the petrol variant of the Zest is powered by a Revotron 1.2 Liter turbocharged Petrol engine which produces about 90 Ps of peak power and 140 Nm of torque while its Diesel variants is powered by a 1.3 Liter Quadrajet engine which is available in two states of tune the first one producing 75 ps of peak power and 190 Nm of torque while the second one produces about 90 Ps of peak power and 200 Nm of torque. Both engines are mated to a 5 speed manual gearbox while there is also an AMT transmission available with the top end trim of the Zest diesel.

For you information the Tata Zest is available with 5 trims namely XE (base), XM, XMA, XMS and XT. We can’t complain because the base XE trim also comes loaded with lots of stuffs both in its exterior and interior on its exterior the base XE trim gets 4 set of alloy wheels, body colored ORVM with side turn LED indicators, door handles, bumpers, what is surprising though is the fact that even the base variant gets LED tail lamps however on the other hand it is also true that it misses out on some features though i.e Projector headlamps, LED Daytime Running Lights.

Below provided are the list of features that are available with the different trims of the Tata Zest

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2014 Tata Zest

2014 Tata Zest

2014 Tata Zest
2014 Tata Zest
2014 Tata Zest
2014 Tata Zest
2014 Tata Zest
2014 Tata Zest
2014 Tata Zest
2014 Tata Zest

Standing at this point I can certainly say that the concept of turning a popular hatch into a compact sedan is already popular in India and we do have many new and interesting products in this particular segment. Take for e.g. the popular Honda Amaze or the Maruti Swift Dzire and even the newly launched Hyjndai Xcent all these products are providing good business for their particular manufacturers infact some of the compact saloons became more popular than their hatchback counterpart .

One of the most popular Indian auto manufacturers who does not need any introduction unveiled two of their latest offering in the Indian market at the 2014, Auto expo christened as the Bolt and the Zest. Most of you are already aware of the fact that the popular manufacturer is none other than Tata motors and their Bolt hatchback will replace their aging hatch Vista while the Zest will be the saloon version of the Bolt hatch which will compete with the above mentioned compact saloons in the Indian market. We already brought you our first impression of the Bolt hatch now it’s time that we bring our first impression of the Zest saloon as well which already is gaining lot of popularity from the crowd even before its launch because of its exciting new but different styling, impressive interiors and the newly developed petrol engine.

Quite frankly Tata Motors has tried best to design the Zest compact saloon differently than the existing Manza or the Vista hatch and as a result of that the long signature Vista tail lamps has been omitted from this new car. Cover the Tata Motors badge and it will keep you wondering which car is it exactly. So go through our first impression and find out everything about this new compact sedan from Tata Motors.

UPDATE 12/08/14 Tata Launched their compact sedan Zest in India today with prices starting at Rs.4.64 Lakhs (Ex Showroom Delhi) for the base Patrol XE Variant.

Hit the jump to read more about the 2014 Tata Zest

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Tata Zest Compact Sedan launched In India With Prices Starting At 4.64 Lakhs

Tata Zest Compact Sedan launched In India With Prices Starting At 4.64 Lakhs

Tata Zest Compact Sedan launched In India With Prices Starting At 4.64 Lakhs
Tata Zest Compact Sedan launched In India With Prices Starting At 4.64 Lakhs
Tata Zest Compact Sedan launched In India With Prices Starting At 4.64 Lakhs
Tata Zest Compact Sedan launched In India With Prices Starting At 4.64 Lakhs
Tata Zest Compact Sedan launched In India With Prices Starting At 4.64 Lakhs
Tata Zest Compact Sedan launched In India With Prices Starting At 4.64 Lakhs
Tata Zest Compact Sedan launched In India With Prices Starting At 4.64 Lakhs
Tata Zest Compact Sedan launched In India With Prices Starting At 4.64 Lakhs

Tata Motors Today launched their Zest Compact sedan in India with prices starting at Rs. 4.64 Lakhs (Ex Showroom Delhi) for the base petrol XE Variant while the base XE diesel starts at Rs.5.64 Lakh (ex Showroom Delhi). Tata was the first auto manufacturer who introduced the concept of compact sedan by launching India’s very first compact sedan Indigo eCS.

Tata Zest is the first product from Tata which is based on their new ‘DesigNext, DriveNext, ConnectNext’ philosophy and is built with the inputs from their Studios based in Pune, Italy and UK. The Zest adopts Tata Motors global design and is the outcome of many researches and testing. More than 6000 engineers and technicians have worked to make the Zest a perfect compact sedan.

On its exterior the Zest gets new projector headlamps which also gets some chrome accents on them, it also gets LED tail lamps at the rear of the car which is also a segment first in the Indian market, other features includes a 15 inch alloy wheels, while inside the cabin you get an entertainments and audio system which comes with 8 speakers specially designed by Harman/Kardon. The Zest also comes equipped with next-gen navigation & location based services which was designed by MapmyIndia. The Zest also features a spacious cabin and Tata also claims that the quality of the materials has also improved a lot which was perhaps the main concern for many.

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2014 Tata Zest VS Honda Amaze VS Maruti-Suzuki Swift Dzire VS Hyundai Xcent

2014 Tata Zest VS Honda Amaze VS Maruti-Suzuki Swift Dzire VS Hyundai Xcent

2014 Tata Zest VS Honda Amaze VS Maruti-Suzuki Swift Dzire VS Hyundai Xcent
2014 Tata Zest VS Honda Amaze VS Maruti-Suzuki Swift Dzire VS Hyundai Xcent
2014 Tata Zest VS Honda Amaze VS Maruti-Suzuki Swift Dzire VS Hyundai Xcent
2014 Tata Zest VS Honda Amaze VS Maruti-Suzuki Swift Dzire VS Hyundai Xcent

The two upcoming cars that have left quite a buzz in the Indian auto market right now are the MPV from Honda called the Mobilio and the compact sedan Zest from our very own homegrown auto manufacturer Tata Motors. Today we will be talking about the Zest which will be launched soon in the Indian market and all have a very clear idea by now that the Zest is a compact sedan.

Talking about compact sedan the concept was originally started by Tata and quite honestly they dominated the market back then with their compact sedan Indigo which was based on their hatchback Indica platform. Years went by then the Indian largest auto manufacturer Maruti Suzuki launched the Dzire compact sedan which was based on the Swift platform and it became an instant hit in the Indian market gradually Honda also launched the Amaze while Hyundai launched their own version of compact sedan based on the Grand i10 platform called the Xcent.

The advantages of these compact sedans are that they share most of their components with their hatchback counterpart including the platform, engine and even some major cabin parts and accessories and thus building these compact sedans saves lot of money of the particular auto manufacturers. Although these sedans may not provide space or is powerful like the big sedans but does their duty pretty well when it comes to providing a better ride quality and boot space than a hatchback. Those customers who have a little more budget than a hatchback and also wants a better looking car can easily opt for these compact sedans.

Now, Tata Motors did not wanted to take chances with their compact sedans and thus has provided the upcoming Zest with powerful petrol and diesel engines and lots of new features which will definitely leave you spellbound and will force you to think that this is a worthy competitor to the other compact sedans.

Hit the jump to read the entire comparison review between the Zest, Amaze, Dzire and Xcent

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