• 2015 Tata Zest Anniversary Edition

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Come the festive season, and launch a special edition car featuring some attractive body graphics, colour scheme, some added interior features. This is has been a popular, tried and tested method for various companies to boost up their sales figure during great Indian festive season.

With the festive mood already on its rising, and just a month away, the trend has begun again. With various auto manufactures showcasing and launching their so called special edition or limited edition cars, Tata Motors is not staying behind. They recently launched a special anniversary edition of their popular compact sedan Tata Zest. No wonder, on the eve of festive season, this new car will grab some attention, and of course boost up the sales figure for Tata Motors. Exactly one year ago Tata Motors has launched Zest. To celebrate the anniversary of that event they now launched a new edition of Tata Zest.

As per the ongoing trend, these so called special edition cars don’t actually come sporting new mechanism or enhanced power and performance, but only some attractive cosmetic changes. Let’s see, how Tata Motors has presented their festive bet Tata Zest Anniversary Edition.

EXTERIOR

Based on the Tata Zest XMS variant this Tata Zest Anniversary Edition compact sedan comes in only one body colour scheme, which is Vocal White. Although this is a special edition car, but there is nothing special to boast about this car. Tata Motors probably made their best effort to make this car attractive with the badging of ‘Anniversary Edition’, but the reality is this car doesn’t look attractive at all.

At the front profile, the front lower bumper comes painted in the body colour, while at the side profile the this car adorn anniversary special body graphics, which comes in form of a blue colour strip running through the body, almost parallel to the window area. The ORVMs are painted in Piano Black, while all four wheels come sporting new covers. There is a special ‘Anniversary Edition’ badge at the C pillar of this car. Other than these styling features, the entire car is just the same like the previous edition.

NEW FEATURES

• New exterior colour - Vocal White.
• ’Anniversary’ theme body graphics.
• ’Anniversary Edition’ badge on C-Pillar.
• New wheel covers.
• Piano black ORVM.
• Front lower bumper painted in body colour.

INTERIOR

The common Indian man wants maximum from inside the cabin while buying a car. Therefore the interior deserves some strong feature packed package, and that too should be stylish. Interior of the Tata Zest comes quite feature packed, but in this special ‘Anniversary Edition’ there is no unique eye grabbing feature available at all. The only inclusions in this special edition model are minor cosmetic changes.

Tata Zest Anniversary Edition comes with front seats sporting ‘Anniversary’ embroidery. The front doors come with scuff plates and that too with illumination features. The rear window curtain can be operated with a remote control, which looks luxurious, but not necessary actually for a compact budget sedan like Zest. There is a bottle holder at the floor console. So far, these are the features available in the cabin of Tata Zest Anniversary Edition compact sedan.

NEW FEATURES

• ‘Anniversary’ embroidery on front seats.
• Scuff plate with illumination for front.
• Powered rear curtain with remote.
• Bottle holder on floor console.

DRIVETRAIN

While there are few changes made to the standard edition of Tata Zest to give it a new look, the powertrain remains the same.

The standard edition of Tata Zest comes with both petrol and diesel engines. The petrol engine comes in form of cast iron block and alloy head made 1.2 liter turbocharged MPFi SOHC unit, displacing 1193 cc. Matched with 5 speed manual gear box This unit produces 90 Ps of peak power at 5000 rpm, and 140 Nm maximum torque at 1750 – 3500 rpm. On the other hand the diesel engine of Tata Zest comes in two tunes, producing different power outputs. One unit of 1.3 liter Qudrajet multijet unit churns out 90 PS of peak power at 4000 rpm, and 200 Nm maximum torque at 1750 – 3000 rpm. While another diesel unit produces 75 PS of peak power at 4000 rpm, and 190 Nm at 1750 – 3000 rpm. Both these diesel engine comes matched with both F Tronic AMT and manual gear box. The petrol and diesel engines come with ARAI certified fuel economy of 17.6 kmpl and 23 kmpl relatively.

ENGINE AND TRANSMISSION

Petrol Engine

Engine 1.2 liter turbocharged MPFi SOHC
Transmission 5 speed manual
Maximum power 90 PS @ 5000 rpm
Maximum torque 140 Nm @1750-3500 rpm
Fuel economy 17.6 kmpl

Diesel Engine

Engine 1.3 liter Qudrajet multijet
Transmission 5 speed manual/AMT
Maximum power 90 PS/75 PS @ 4000 rpm
Maximum torque 200 Nm/190 Nm @ 1750-3000 rpm
Fuel economy 23 kmpl

PRICING

Tata Zest Anniversary Edition compact sedan will be available for sale at the end of September, 2015; in selected showrooms, and it will be available till October 2015. The petrol variant of this special edition car will be priced at around INR. 5.89 lakhs (Ex showroom, Delhi). On the other hand the diesel variant of the car will be available at INR. 6.94 lakhs (Ex showroom, Delhi). Tata Motors claims that, while buying this car, customers will enjoy benefits worth of INR. 31000 at the price of INR. 15000 only.

CONCLUSION

Tata Zest has always been one of the favorite compact sedans for buyers in budget segment. This new special edition with a limited period offer is expected to boost the sales of Tata Zest during the upcoming festive season. As Tata Motors says, they want to zestify the customers this season.

  • Leave it
    • No change in design.
    • No change in powertrain.

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PRESS RELEASE

Tata Motors launches special edition of its highly acclaimed compact sedan- Tata Zest

 Zestifying customers with its 1st anniversary special edition 

Special anniversary edition with 10 new attractive features

• Built on XMS variant only and will be offered in Petrol and Diesel

• New exterior features:

1. New exterior colour – Vocal White
2. ‘Anniversary’ theme body graphics
3. ‘Anniversary Edition’ badge on C-Pillar
4. New wheel covers
5. Piano black ORVM
6. Front lower bumper painted in body colour

• New interior features:

7. Anniversary embroidery on front seats
8. Scuff plate with illumination for front
9. Powered rear curtain with remote
10. Bottle holder on floor console

Mumbai, September 10th, 2015: Tata Motors launches the anniversary special edition of Tata Zest, which marks the completion of an exciting and successful journey for the brand. This anniversary edition will come with 10 new attractive features and will be available in the XMS model, in both petrol and diesel variants.This special edition will be available for sale starting end of September, in select showrooms, till October 2015. It will be priced at INR 5.89 Lakhs for the petrol variant, ex-showroom Delhi (Difference of INR. 15,000 on the current XMS model) and INR 6.94 Lakhs for the diesel variant, ex-showroom Delhi.With this exciting offer, customers will enjoy benefits worth INR 31,000 at the price of INR 15,000 only.

Launched in August 2014, Tata Zest has been an integral part of Tata Motors’ passenger vehicle portfolio and started the journey of transformation for the Company’s product, sales and service experience. Tata Zest is the first all-new car, to roll-out, under the Horizonext strategy. The product was developed based on three core vectors of Designext, Drivenext and Connectnext. It has been the most awarded car in 2014 and has contributed significantly to the passenger vehicle sales.

According to Mr. Mayank Pareek, President, Passenger Vehicle Business Unit, Tata Motors, “We are delighted to announce that Zest from Tata Motors, which is the Company’s first brand new product under its HORIZONEXT strategy, has completed one year in the industry. On this occasion, we would like to extend our gratitude to our customers for trusting the brand.Designed and developed with state of the art features, Zesthas changed the face of Tata Motors and has successfully exemplified the Company’s focus on best-in-class product and service experiences. With the special edition we celebrate its 1st anniversary with our customers and hope to see the brand evolve as a winner in its class in the years to come.”

The anniversary edition Zest is equipped with 10 new features such as new exterior colour, new wheel covers, Paino Black outside rear view mirrors, ‘anniversary’ embroidery on front seats. The car additionally comes with an ‘Anniversary pack’ as an accessory kit. This kit will contain anniversary theme body graphics, anniversary editionbadge on the C-pillar, rear windshield power curtain with remote,bottle holder on floor console and scuff plates with illumination for the front.

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