The Tata Manza emerged as the 6th most fuel efficient diesel sedan in India and since its launch in 2009 the Manza has now been given its first facelift. Earlier this year Tata had injected new life into the Manza by launching the Manza Club Class and the manufacturer has now given their car an update with styling tweaks and new features to the cabin. Prices for the Manza now start from Rs 5.7 lakh for the entry level petrol with the top of the line diesel costing Rs 8.8 lakh ex-showroom New Delhi. The EXL diesel is the most expensive Manza on offer but the manufacturer has made no changes to improve either the build quality and there have been no tweaking to the engine either.
It is a surprise that only one Maruti Suzuki features in our list of the 10 most efficient diesel sedans in India. Even in the diesel hatchback list only two Maruti Suzuki’s featured. It seems like an improbable situation for India’s largest selling passenger car manufacturer to have only three cars in the 20 cars that we have researched on but that’s the fact. Tata however has been the surprise and have the most efficient diesel sedan and hatch and also the most fuel efficient petrol hatch. There are also three cars which use the same engine (the 1.5dCi is used by the Nissan Sunny, Renault Duster and the Mahindra Verito) which is not a surprise and in the hatchback list 6 cars shared the same engine.
The idea was to achieve two results at the same time. The Tata Manza has been around for a few years and it needed injection of new life and the manufacturer also needed to make use of the festive season. Tata has launched an updated line-up of the Manza sedan which includes changes to the exteriors and the interiors and speaking at the launch, Karl Slym, Managing Director of Tata Motors said, "Customer centricity is the hallmark of Tata Motors. As desired by today’s Indian motorist, the Tata Manza Club Class delivers premiumness. With the Tata Manza Club Class, we are once again the first to introduce features never seen in its class." Prices for the Manza now start from Rs 5.7lakh for the petrol and Rs 6.49 lakh for diesel ex-showroom, New Delhi. Besides the changes the owners of the Manza will now be entitled to special privileges and a programme called ‘Club Class’. The members of this club will have access to services which entitles them to opportunities in retail and entertainment across the country. The Manza comes with a two years or 75000km warranty.
The Maruti Suzuki Dzire sells more than 16,000 units a month. It is the only sedan to feature amongst the top ten highest selling cars in India for a month. Maruti launched the second generation Dzire earlier this year but the surprise was that the manufacturer has designed the Dzire to fit the under 4 meter length requirement to take benefit from the additional excise cut. The success of the Dzire has demonstrated that Indians are ready to spend a premium just to get the comfort of a sedan even though for a lesser price they are getting the same space in a hatch.
Tata Motors now wants to cash in on this growing segment and for the last year we have known that Tata is planning to launch a sub 4 meter version of the Manza. We now hear that the Manza eCS would be launched in the middle of 2013 and would be priced around 70,000 to 80,000 lower than the regular Manza. The compact version of the Manza is expected to fill the gap between the Tata Indigo eCS and the Tata Manza.
Tata has been a regular at Geneva and the manufacturer has used the Motor Show to showcase its potential to the world. This year the manufacturer will be showcasing the Tata Safari Storme and the Manza Hybrid at Geneva. P M Telang, Managing Director, India Operations, said, “With the Safari Storme, the iconic Safari becomes a contemporary SUV suited to the desires of today’s SUV lovers.” “As importantly, we are displaying our progress with alternate fuel technologies towards a more comprehensive portfolio for the future.”
2010 Tata Manza
The wallet friendly Tata Indigo was based on the Indica. So ever since the launch of the Indica Vista we had been waiting for a sedan based on it. The Manza is that. In enters the entry level sedan segment into which small cars owners hope to graduate. With prices starting from Rs5,39,129 to Rs6,83,299 for the petrol and Rs5,90,737 to Rs7,67,725 for the diesel ex-showroom New Delhi, Manza has the making of a winner