11 SUV’s in Indian Market That No one Actually Buys Well Almost!
The Indian car market has always been one tough battlefield to conquer. While it has proved to be a big game changer for many car manufacturers and products, which due to their performance in the Indian market have gained a huge reputation worldwide, there have been some names which have been struggling very hard to make their impact, yet are being accepted by a handful of buyers.
Today is the time of SUVs in the Indian market – SUVs of all sizes and dimensions. In this immensely popular category of cars, there are still a number of products of whose sales numbers are even lower than the number of fingers in both your hands. In this feature story, we are going to throw some light on those SUVs which literally have extremely few or very lower number of buyers in the market. Here is that list of those unfortunate SUVs.
A heavily disguised Tata Hexa test mule was spotted, for the very first time on Indian roads, and from that we can understand that this is surely launching in the Indian market. To compete with the other car makers Tata Motors has a very few cars in their pipeline scheduled to launch in upcoming days, and one of the prime car among those is Hexa crossover SUV.
Tata Motors showcased this car as a concept, last march at the 2015 Geneva Motor Show, and within four months we found a camouflaged prototype getting testing in road conditions. Although Tata Motors is yet to reveal any detail about this car, but we came to know that this car will replace the Tata Aria, which didn’t fulfill the automakers expectation at all.
This new crossover is expected to come with a dimension of 4754 mm in length, 1895 mm in width, 1780 mm in height and 2850 mm in length. Like the concept shown at the 2015 Geneva Motor Show, this prototype is supposed to be equipped with projector headlamps, large and heavy front bumpers with brushed aluminium skid plates, usual crossover like cladding all around the body, all blackened B, C and D pillars as well as LED tail lamps also.
Although the pictures from the test prototype doesn’t show any detailing about the interior of the car, but in the concept model shown at 2015 Geneva Motor Show, we saw the six captain seater car had a dual tone dashboard, with steering wheel integrated with multifunction buttons, touchscreen infotainment system, climate control, LED illumination, six airbags including side and curtain airbags. It was also equipped with automatic headlamps and rain sensing wipers.
Tata Motors has updated their flagship SUV for the year 2014. The new Aria gets an exterior styling upgrade, an improved engine and additional equipment inside the cabin. The new Aria is now available in three trim levels including PRIDE with all-wheel drive as standard. The base price of the 2014 Tata Aria Pure LX is INR 9.95 lakh.
Aria has the most modern chassis in Tata Motors’ SUV line-up. The new Safari Storme also boasts of the same framework as the Aria. The SUV was launched at a much high price point, but lack of demand for the vehicle forced its makers to introduce low-cost variants to keep up with its present competition.
The facelifted SUV is powered by a 2.2-liter VARICOR engine. Gone is the old DICOR and now it has been replaced with a more efficient powerplant. The engines put out 150 PS of peak power and 320 Nm of torque. Tata Motors claim an overall fuel mileage of 15.05 km to a liter which is quite impressive for an SUV of this proportion. The new VARICOR engine has been borrowed from the Safari Storme. It makes use of a Variable Geometry Turbo or VGT for short, low-end torque is controlled electronically for a more responsive drive at low speeds.
The styling changes on the outside include some sporty decals, clear lens tail lamps and black bezel headlamp clusters. Inside, the seats are now wrapped in premium leather upholstery. Other features include key less entry, electric foldable mirrors; selectable all-wheel drive with Torque-On-Demand system, multi-functional steering wheel, cruise control, JBL HARMAN premium audio system with Bluetooth and automatic climate control. Lastly the Safety features include six airbags, ABS, EBD, ESP and traction control.
Revised prices of the 2014 Tata Aria range (ex-showroom Delhi) has been provided below:-
ARIA Pure LX 4X2 BS IV: INR 995006
ARIA Pleasure 4X2 BS IV: INR 1200010
ARIA Pride 4X4 BS IV: INR 1474002
The Tata Aria was launched in 2010, but unfortunately it soon ran into trouble. Tata Motors was struggling to sell the 7-seat SUV that was built from the ground up. The company had to come up with a plan to revive the sales as there was a huge amount of investment at stake. The solution was a stripped out version sporting a reduced price tag.
Now, the Tata Aria is due for a makeover, a subtle facelift nevertheless. The new Aria get a few styling changes on the outside. That said, the basic shape has been retained. Cosmetic changes include new headlights and decals.
Also, Tata Motors has given the new Aria a revised diesel engine which they say is more efficient and packs more power. The 2.2-liter Dicor has been replaced with a 2.2-liter Varicor diesel which is also offered on the Tata Safari Storme.
This new generation common-rail diesel engine produces 10 more horsepower than before. Power output is rated at 148 Bhp while torque has remained unchanged at 320 Nm. The same engine is available across the range mated to a 5-speed manual transmission and with optional all-wheel drive.
The engine is said to be 10 percent more fuel efficient. There is an automatic version of the Tata Aria in the works, but that won’t be out anytime soon. The base variant of the new Tata Aria is now on sale at INR 9.95 lakh ex-showroom Delhi.
Click past the jump for more details of the new Tata Aria.
Tata Motors is set to launch the facelift version of the Tata Aria soon. Along with the updated premium SUV, Tata Motors will also takes the wraps off its new Movus MUV. The Aria has been around for a while now, but has failed to generate good sales for the company. Tata spent a good amount of their cash on the development of the platform which also underpins the Tata Safari Storme.
As part of the upgrade, the new Tata Aria will get a revised 2.2-liter VariCor diesel engine. This is the same engine that also powers the Safari Storme. The turbocharged diesel generates 148 bhp. That’s 10 horsepower more than the previous version. The changes to the Aria might also include new fuel saving measures that could bump up the overall fuel efficiency.
The new Tata Aria will also gets a new set of headlights along with a smoked tail lamp cluster adding a bit of style. That said, apart from the new engine and minor styling tweaks, the Aria remains the same.
Another model due for an update is the Sumo Grande. This popular MUV will relaunched as the Tata Movus. Expect a few styling changes on the Grande, however nothing too extraordinary.
Click past the jump to read more about the Tata Aria.
Just because a car doesn’t sell much doesn’t mean it’s no good. Public perceptions are fickle and so is their memory. Like most things in the market the ‘not in sight, not in mind’ philosophy works in the automobile world too. We have listed 5 cars which we believe are excellent value both in terms of price and engineering. All these 5 cars haven’t been amongst the best selling in their segment but their sales figures don’t reflect their true potential. The 3 hatchbacks, the Utility Vehicle and the luxury sedan in the list are all worth a look if you are looking to lighten your bank balance before New Year’s.
Tata had imagined a different script. The Aria, their most important car since the Indica was supposed to project the ‘mature and contemporary’ face of the manufacturer and this was a car they had planned would have been good enough to make an impact with in the international market. The script however turned out to be different for more reasons than one and sales of the Aria crossover have been poor to say the least. Tata reacted by reducing the prices by launching a cheaper 4x2 variant but even that didn’t help matters and the Aria sold less than 30 units last month. Clearly, the Aria didn’t go down too well with the Indian customer and now Tata has launched the cheapest version yet of the Aria to compete with the Toyota Innova and the Mahindra XUV500. The Tata Aria Pure LX 4×2 is priced at Rs 9.95 lakhs ex-showroom New Delhi and this stripped-down version of the Aria is now the 5th variant of the crossover. The Aria comes with two 4WD and three 2WD versions. Also on the pipeline is a facelift version which is expected by 2015.
2010 Tata Aria
The Aria is the mature and contemporary face of Tata Motors. A company that has grown in leaps and bounds since the days of the Indica and Sierra and now has plans to make its presence felt internationally. Since its acquisition of Jaguar and Land Rover, Tata has made no bones about the fact that they want to become a global player. The Nano brought Tata Motors international recognition but the Nano wasn’t the car that had appeal outside emerging markets. Tata Motors needed a product which would appeal internationally. The Aria, which the company has labelled as a crossover, would be the one for the global market. Priced between Rs11,73,070 to Rs15,97,322 ex-showroom New Delhi for the 4x2 and 4x4 version, the Aria enters the luxury MUV segment which is still evolving