Maserati unveils Levante SUV at 2016 Geneva Motor Show
The 2016 Geneva Motor Show set the stage for the world debut of the first SUV to come out from the house of Maserati. Named Maserati Levante, the SUV is claimed to give the sporty character expected from the brand with good off-road credentials as well.
As is tradition, this Maserati is named after a warm Mediterranean wind that is notorious for changing from a light breeze to a strong wind in seconds. The company says that this also reflects the character of their SUV. The Levante is based on the same architecture as the Ghibli and Quattroporte but has been modified to suit the nature of the vehicle.
The Maserati Levante has a good road presence mainly due to the eight-slat chrome grille, slim headlamps, large air intakes, long bonnet, flared wheel arches and muscular haunches. Adding further appeal to the body are the wraparound tail lights, swooping roofline, the signature ‘tri-vents’ on the front fender, Trident logo on the C-pillar and quad exhausts.
On the inside, Maserati has lavished the SUV with premium soft-touch materials, spacious cabin and even more functionality. The sense of space is enhanced by the panoramic electric sunroof, while the high-quality feel is added with the use of premium leather and optional Ermenegildo Zegna silk. Onboard connectivity is taken care of by an evolved version of Maserati’s Touch Control system that can be viewed through an 8.4-inch capacitive screen.
2016 Maserati Levante
When Maserati first showcased the Kubang concept at the 2011 Frankfurt Auto Show, speculation began about their first ever SUV. The trident badged brand confirmed the name of the SUV pretty soon after that. Levante; which means “A warm Mediterranean wind”. At the Geneva Motor Show 2016 when Maserati officially unveiled the Levante, it was described just as the name suggests. Although the FCA owned Italian brand will stay focused on building cool sports cars and luxury sedans, but Levante, which is their first ever SUV in the brand’s 102 year history will help the brand to capture a fare share in the rapidly growing SUV market. It will also help the brand to get the fund necessary for making sports cars and luxury sedans.
Although many Maserati fans has been asking whether the brand really needs a SUV to save themselves or not? But that’s a question time will answer. In India Maserati has already entered with their luxury offerings, and Levante is expected to reach the Indian shores January 2017. Before the car reaches in Indian market, let’s take a close look at the car.
Click past jump to read more about the Maserati Levante.
In the season of festivities, we the petrolheads have reason to rejoice again, as in a few days 2016 edition of the Indian Auto Expo will be organized at New Delhi from 5th to 9th February, 2016. This is certainly the biggest automobile convention of Asia, organized by Society of Indian Automobile Manufactures (SIAM) jointly with the Automotive Component Manufacturers Association of India (ACMA) and Confederation of Indian Industry (CII) the 2016 edition of the prestigious biennial event will be bigger and better.
More than 65 automobile brands including Indian and international companies, are expected to showcase their exciting car models in the 13th edition of the event. Incidentally, in 2014 nearly 55 brands showcased their products at the event. Sadly, there will be few major brands missing this time. We will get to see some exciting new models, some new launches including world launches and hopefully a few concepts at the upcoming event.
The organizers are expecting more than 6 lakh footfall at the India Exposition Mart Ltd (IEML) in Greater Noida, resulting a 20% rise in the number of visitors. The total floor space for the event has been increased by 37240 square metres with six completely new air conditioned halls, alongside the already available eight halls, resulting the total floor space to around 79000 square metres.
Before you prepare yourself to visit the upcoming Auto Expo, we will give you a lowdown on the facts and frequently asked questions like – how to get there, timing of the show, which are the participating brands, which are the brands to miss, floor plan, hospitality, major launches to watch. Keep reading the article.
Gone are the days, when Indian car enthusiasts had no liberty of buying luxury cars or expensive sports cars in their own country, rather they had to import those cars from overseas at an expense of extra money. The taste of Indian buyers has changed drastically, alongside the capability to buy expensive cars. Now a day, more and more luxury car makers are bringing expensive machines on wheels in this country. Brands like Audi, BMW, Ferrari, Jaguar, Lamborghini, Land Rover, Maserati, Mercedes Benz, and Porsche are showing keen interest in expanding their Indian lineup, which is definitely a silver line for auto enthusiast of the country.
In recent times, we have seen the auto industry has flourished by the expensive models in the country. As we are about to bid goodbye to 2015, it’s worth mentioning that in this year too we have seen plenty of expensive cars launched in the country. Mercedes Benz has been at the forefront of the expensive car launches in 2015, while other auto makers like BMW, Ferrari, Lamborghini, and Maserati also brought their own exotic machines.
Before we move on to another year, let’s take a look back at the expensive car lineup, which has been launched in 2015.
He is one of the biggest business tycoons of India, chairman of India’s largest and oldest business conglomerate. We have seen him very quiet at difficult times. As it seems he is a very private person, and world knows nothing about his life away from his office.
We are talking about Ratan Naval Tata, the ex chairman of Tata Group. For decades we have seen Mr. Ratan Tata pioneering the Indian automotive industry to a new dimension. It is no surprise, that Ratan Tata has been emotionally attached with Tata Motors. He made the impossible task possible with the Tata Indica and Tata Nano. To put it in a simple way, we can say, Ratan Tata is crazy about cars, in his personal life and professional life as well.
During his tenure as the chairman of Tata Group, he has been spotted many times behind his exotic car’s steering near his residence on South Bombay roads. It is also a known fact that every weekend he takes his cars for a spin. Now, as he has retired from the post, he invests more time for his exotic rides. He is also known as one of the few business tycoons around the world who loves to take the seat behind the steering wheel rather than being seated at the rear and driven by chauffeur. Inside Ratan Tata’s garage there are dozens of beautiful cars and we tried to bring you one look at them.
Check the list.
Maserati CEO has confirmed that the Levante SUV will be launched at the Geneva Motor Show next year. The SUV was due to hit showrooms this year but it was delayed after production shifted from the US to Italy.
Since Maserati is owned by Fiat, everyone would have expected some elements of Jeep in the SUV. But this is not to be. The boss confirmed that the Levante would be a full Maserati vehicle and will be based on the Quattroporte. No help will be taken from Jeep engineers. This means that power will come from V6 and V8 engines. A hybrid is also expected. The SUV will get permanent all-wheel drive and will look different from the 2011 Kubang concept.
Production of the SUV is due to begin in February 2016 but production of pre-production models have already started.
Maserati’s CEO went on to say that by the end of 2017, all the models will get a pug-in hybrid variant. He also confirmed that the Alfieri sports car is also under works. It was shown as a concept at the 2014 Geneva Motor Show. It will be a two seater sports car and will sit alongside the GranTurismo in the Italian company’s line-up.
A vintage car show is always about head turning beauty with an ambience of sheer elegance, enveloped by rich tradition and heritage. There are plenty of vintage car shows happening around the world every month, but if we talk about the top ranking shows, Pebble Beach Concours d’Elegance is surely at the top of list. This year the famous vintage car show celebrated its 65th anniversary with the same elegance, as always.
The head turner and winner of the ‘Best of the Show’ was a stunning 1924 Isotta Fraschini Tipo 8A Cabriolet. This was not the first time for the Italian company made 145 inch long car has garnered a medal, but earlier in 1933 won the Grand-Prix d’Honneur at Cannes, after being displayed at 1932 Geneva Auto Show and getting huge appreciation, as Mr. Jim Patterson of Louisville, Kentucky, the proud owner of the car was saying. Incidentally, ‘Best of the Show’ feat was not new for Mr. Patterson, as his 1933 Delahaye D8S De Villars Roadster won the same prize in 2010.
This year in the ‘Best of the Show’ category the 1924 Isotta Fraschini Tipo 8A Cabriolet had some tough and serious contender, such as a 1914 Rolls-Royce Silver Ghost Kellner Torpedo Phaeton, a 1937 Delahaye 145 Franay Cabriolet and a 1953 Abarth 1100 Sport Ghia Coupé, but at the end the accolade for winner was reserved for the massive shiny black Cabriolet.
Maserati launched the GranTurismo as a two-door, four-seat coupe at the 2007 Geneva Motor Show. It shares its platform with the Maserati Quattroporte, the Ferrari 599 GTB and the Ferrari Scaglietti.
Maserati followed this up with the launch of a convertible version which was revealed at the 2009 Frankfurt Motor Show and production its production was started in 2010. The car retains the same two-door, four seat configuration of the coupe but gets a canvas folding roof. The car, known as the GranCabrio, is also called the GranTurismo Convertible in a few markets.
The GranCabrio is powered by the same V8 engine called the Ferrari / Maserati F136 range that is found in the GranTurismo coupe. The car is also the first four seater convertible from Maserati. The front-mid engined car was designed by Jason Castriota from the Italian design house, Pininfarina. The sports car is manufactured in the Viale Ciro Menotti Maserati factory in Modena, Italy.
Click past jump to read more about the Maserati GranCabrio
The Maserati Quattroporte is a four door full size sports luxury saloon. The Italian name, when translated to English reads ‘four doors’. The car was initially launched in 1963 and is in its sixth generation now. The first generation was the company’s first large sedan and it had their first V8 engine.
The sixth generation Quattroporte was introduced during the North American International Auto Show in Detroit in January 2013 and it has grown in size to differentiate it from the Maserati Ghibli. The luxury sports sedan was designed by Lorenzo Ramaciotti and shares drivetrain, platform, suspension and a few body elements with the smaller Ghibli but it has a longer wheelbase. The Maserati is built at the Officine Maserati Grugliasco plant in Grugliascon near Turin.
The Italian manufacturer is entering India with three showrooms and this four door sedan will be a part of the line-up that will be offered in the country.
Maserati originally launched the Ghibli in 1963 as a V8 grand tourer. The production of the Ghibli 1 continued till 1973. The Ghibli 2 was introduced as a V6 twin turbo coupe. Production of the car went on till 1998. This time around, the name has been given to a 4-door executive sedan. The Ghibli 3 was introduced at the 2013 Shanghai Motor Show. The car is named after a wind. The Ghibli is the Libyan name given to Sirocco, which is a hot and dry Mediterranean wind which blows across the Sahara desert and reaches hurricane speeds in North Africa and Southern Europe. The Ghibli diesel is the first diesel car in Maserati’s history.
The Italian luxury car manufacturer was established on December 1st 1914 and has its headquarters in Modena, Italy. A little more than a 100 years after the company was founded, Maserati is bringing the third Ghibli to Indian shores. It will come with a range of petrol engines and a diesel engine. The Ghibli is assembled in Grugliasco, Turin and will be offered as a CBU unit in India.
Ferrari and Maserati’s first innings in India was with the Shreyans Group. But during this tie up, things turned sour as the customers started complaining that the cars were not delivered to them on time even after customers paid a huge sum of money. With Ferrari back inj the market, we knew that Maserati would not be far away.
Maserati will now officially re-enter India on 15th July and will hold a press conference to reveal its future plans. Maserati India will work under the Dubai office and is in the process of setting up the management staff. For now, the manufacturer will bring in the GranTurismo, GranCabrio and the Quattroporte. The Ghibli is expected to join the line up later. The cars will be shown at the 2016 Auto Expo however there is no news about the GranTurismo MC Stradale.
The GranTurismo is a two door sports car powered by a 4.2 litre V8 engine. The GranCabrio is a convertible version of the GranTurismo but is powered by a 4.7 litre V8. The Quattroporte is a four door sedan which has three engine options. These include a V6 petrol, a V8 petrol and a V6 diesel. Comparatively, the Ghibli is a smaller sedan that is powered by a V6 petrol or a V6 diesel.
Almost all the major auto manufacturers consider India as one of the major auto markets of the World and launch their products accordingly.
The Italian sportscar manufacturer Ferrari stopped selling their products in the Indian market after they heard complaints from the customers that their Indian distributor are not delivering the products on time even after the customers paid a huge amount of money in advance or not even getting any after sales services. But now Ferrari is back and they are even opening their very own shop, so Maserati too which also happens to be another popular Italian sportscar manufacturer cannot hold themselves back from reentering the scene.
Maserati stopped selling their products in the Indian market after receiving poor service from the same dealership Shreyan group who also used to sale Ferrari products in the Indian market. Umberto Cini, managing director of Maserati Global Overseas Markets confirmed The Economic Times that Maserati is constantly planning growth strategies and are also evaluating market opportunities which include India and Maserati considers India as one of the major automotive industry worldwide. The Italian Sportscar manufacturer has also confirmed ET that they are excited to start their second innings in the Indian market.
Presently the Maserati’s product portfolio consists of the Ghibli, Quattroporte, GranTurismo, and GranCabrio.