2016 Maruti-Suzuki Vitara Brezza
Maruti’s first attempt at building a compact SUV. Does it tick all the right boxes?
Utter the name ‘Maruti Suzuki’, and the first image that comes to the mind of most Indians is of a reliable and famous small car manufacturing company, that is known for producing cost effective and fuel efficient cars. But off late, Maruti Suzuki is trying to shed its image of a budget car manufacturer, by expanding its portfolio and providing products around the 10 lakh price bracket. The Ciaz was an attempt in-line with these efforts to produce more premium cars, as was the highly debated decision of opening specialized premium NEXA outlets across the country.
And with Indian customer preferences shifting towards the crossover segment, it was high time that the country’s biggest car manufacturer launches its contender in the battle. Hence, the Maruti Suzuki Vitara Brezza was launched on the 8th of March 2016, thus making Maruti’s debut in the sufficiently crowded sub-4m SUV segment.
The Brezza isn’t the first time that Maruti has ventured into the SUV segment. The Japanese car maker launched the Grand Vitara almost a decade ago, though it could not make its presence felt in the market. Therefore, the Brezza carries huge responsibilities of establishing Maruti’s presence in the SUV segment, while competing with established head-on competitors.
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