• 2015 Mahindra TUV300

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Mahindra has been testing this SUV on India roads for a long time now and we all believed, perhaps this is the new SUV which will be replacing the old and ageing Bolero. However that is not the case the U301, which has been christened as the TUV300, will be selling alongside the Bolero SUV in India.

The compact SUV market has seen plenty of new launches recently from almost all the manufacturers present in the Indian market now and we are also sure that in the coming months we will also notice some new launches from different manufacturers. Mahindra already tried their hands on the compact SUV segment with the Quanto without much of a success, but the homegrown utility vehicle manufacturer is hopeful with their new product.

Coming to the new TUV300 compact SUV, the first letter of its name means ‘Tough’ which actually has been given to highlight its rough and tough stylish design. Not only the design is all new but it even gets a new platform which is really exciting because this SUV will surely handle and behave completely different than any other Mahindra SUV’s and especially the Quanto. Now as pormised the TUV300 has been launched with a single diesel engine which sia n updated variant of the MHawk diesel unit. The 1.5 Litre diesel unit has been paired with a 5 speed manual transmission while there is also an AMT on offer too.

Update 10.09.15:- Mahindra launched theeir newest compact SUV TUV300 in India today with prices starting at INR. 6.90 Lakhs (ex showroom Pune)

Click past jump to read more about the 2015 Mahindra TUV300

EXTERIOR

The TUV300 is definitely a far better looking SUV than the old Quanto which actually looks like a smaller version of the Xylo SUV. The TUV300 definitely has its own unique identity which is its biggest point. What also sets it apart is the fact that it actually shares its chassis structure with the new generation Scorpio.

Coming to the styling the TUV300 looks rugged and its design has been inspired from a battle tank. Towards the front it gets this huge and bold looking grille and clear lens headlamps with well designed turn indicators. The front bumpers get rectangular fog lamps and even a rectangular air dam. The front bonnet also gets a bold design which actually helps in giving the SUV a commanding road presence. Now if we take a look closely you will notice that the front grille takes some of its inspirations from Jeep which is totally acceptable because Mahindra has added their own flavors to it.

The side profile of the SUV’s styling somehow helps to distract your mind from the overall boxy design of this compact SUV because it gets slightly slanting B pillar which actually seems to have worked in Mahindra’s favor, plus the addition of blacked out B and D Pillar definitely adds the premium feel to the overall exterior. The rest of the side profile gets squarish looking wheel arches and an impressive ground clearance which helps it stick to its true blue SUV character. The side profile also gets stylish roof rails too which can help in easy mounting of lifestyle accessories and other useful things.

Towards the rear the first thing which will attract your attention is the spare wheel mounted on the tailgate while the large wrap around taillamps helps in giving the SUV contemporary styling.

Now although the design does not look overdone but it looks abit more chunky considering the overall sub4 meter dimension of the SUV.

INTERIOR

Step inside and the interior of the new TUV300 will surprise you because inside the story is totally different, the TUV300 gets duel tone dashboard finished in premium black and beige. The centre console gets hexagonal console which actually has been finished in Piano black and gets 2-DIN Audio compatible with Bluetooth, USB & AUX. The steering wheel in particular looks good because it gets mounted audio and phone controls.

The instrument cluster at the front gets twin pods which gets a sporty finish and definitely looks good at night time because of the amber backlighting and chrome ring on the dials. The hexagonal center console is not complete without the Silver accents on AC Vent outer ring. The TUV300 also has seating capacity of 5+2 passengers which has been made possible with the addition of the jump seats . The TUV300 also offers an amazing 400 litres of boot space at the rear which can be extended to 720 Litres if one folds the second row seats. There is also two 12 v charging points inside the cabin. While some top end variants also gets electronically adjustable ORVM’s.

DRIVETRAIN

The TUV300 is powered by 1.5 Litre three-cylinder mHawk 2-stage turbocharged diesel engine which is capable of producing about 84 Bhp of peak power at 3750 rpm and a class leading 230 NM of torque in between 1500-2250 rpm. This engine has been paired to a 5 speed manula transmission while there is also an option of first-in-class ‘autoSHIFT’ technology (Automated Manual Transmission) which sends power to the front wheels. The engine will surely feel punchy enough considering the overall size and weight of the vehicle.

This engine is extremely fuel efficient engine because it gets the ECO mode function and Micro-Hybrid Technology which is also seen in some other Mahindra vehicles including the Scorpio and XUV500. This diesel unit promises to return an impressive ARAI rated Fuel efficiency of 18.49kmpl.

RIDE AND HANDLING

The TUV300 will be Mahindra’s first SUV which will actually sit on the new body on frame chassis which has been developed for recently for the new generation Scorpio. The advantage of this new chassis is that it weighs much less than its earlier ladder on frame chassis, although the length of the Chassis will be actually shorter than that of the Scorpio for obvious reasons. For that reason expect the new TUV300 to also handle better than the compact SUV Quanto

PRICE

The prices of the Mahindra TUV300 has been provided below:

- Mahindra TUV300 T4 is priced at INR 6.9 lakhs
- Mahindra TUV300 T4+ is priced at INR 7.25 lakhs
- Mahindra TUV300 T6 is priced at INR 7.55 lakhs
- Mahindra TUV300 T6+ is priced at INR 7.8 lakhs
- Mahindra TUV300 T6+AMT is priced at INR 8.52 lakhs
- Mahindra TUV300 T8 is priced at INR 8.4 lakhs
- Mahindra TUV300 T8+AMT is priced at INR 9.12 lakhs

All the above prices are based on ex showroom Pune

COMPETITION

The Mahindra TUV300 will take on the Ford Ecosport, Hyundai Active i20 and the Fiat Avventura.

FORD ECOSPORT

Ford Ecosport definitely will be this upcoming compact SUV’s biggest rival keeping in mind the price point. The Ecosport is definitely one of the popular compact Crossovers of the country and also comes with plenty of engine options as well. The Ford Ecosport besides the petrol powertrains also gets a diesel powertrain as well which comprises of a 1.5 Litre which produces a healthy 100 ps of peak power and 215 Nm of torque.

FIAT AVVENTUTRA

The Fiat Avventura also earned quite a name for itself in the Indian market for its wild looks, although this is only a hatchback which has been made to appear like a SUV but both its exterior and interior will surely impress anyone. This Crossover shares the same engine options with the Punto Evo hatchback and its diesel variant is powered by a 1.3 Liter 16v DOHC four-cylinder unit which produces about 93 Ps of peak power and 209 Nm of torque.

CONCLUSION

The TUV300 like already mentioned above seats on a brand new platform which has been developed and built in-house by the Mahindra design team, while its research and development has been carried out entirely at the Mahindra Research Valley in Chennai. Its looks surely are inspiring and also give us a hint of what Mahindra has stored for us. Only time will tell whether this compact SUV lives upto the expectations or falls flat on its face.

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Press Release

Mahindra launches its tough & stylish
true blue SUV - TUV300

Dated:- 10/09/15

- Prices start at Rs 6.90 lac (ex-showroom Pune* for theT4 variant)
To be available across Mahindra dealerships pan India with immediate effect

September 10, 2015, Pune: Mahindra & Mahindra Ltd. (M&M), India’s leading SUV
manufacturer, today unveiled its much-awaited sports utility vehicle (SUV), the TUV300 at Chakan in Pune, Maharashtra. Designed in-house and built on an all-new platform, the design of the TUV300 is inspired by a battle tank which gives it a tough, bold & stylish character. It inherits Mahindra’s legendary tough and rugged DNA while its authentic “true-blue” SUV stance establishes its extraordinary road presence. Available at Mahindra dealerships across India from today, the TUV300 price starts at Rs. 6.90 lac (ex showroom Pune*) for the T4 variant. The TUV300 boasts of uncompromising bold SUV style with a 7-seater (5+2) configuration. The tough, masculine design with its imposing front fascia, overall strong and bold lines, chiselled surfaces, high ground clearance and rear-mounted spare wheel lend the TUV300 cues of a “true-blue” SUV. Among other exterior design highlights are its aggressive bold grille with chrome inserts, static bending headlamps, stylish ski racks and sporty alloy wheels. The interiors of the TUV300 are inviting, modern and premium. With dual tone black & beige interiors, a stylish hexagon-shaped center bezel, piano-black centre fascia, an infotainment system comprising 2 din audio, Bluetooth, USB, AUX and steering-mounted audio and phone controls and the sporty twin pod instrument cluster, the TUV300 is set to exceed expectations.

Speaking at the launch, Anand Mahindra, Chairman, Mahindra Group, said, “The launch of the TUV300 is of special significance to the Mahindra Group as it represents our ‘Rise’
philosophy in action. Our development team used alternative thinking to deliver a vehicle with a high level of technology and performance at an unbeatable price. The TUV300 embodies Mahindra’s ’Tough and Rugged’ DNA which makes me confident that it will be a brand creator in its segment and find favour both in India and globally”.

Dr. Pawan Goenka, Executive Director, Mahindra & Mahindra Ltd said, “The launch of all new TUV300 is a proud moment in the automotive journey for Mahindra. Conceptualized and developed at Mahindra Research Valley (MRV) Chennai, the TUV300 is a clear manifestation of our participation in the ‘Make in India’ mission. As the market leader of SUVs in India, it has always been our endeavor to lead the way and create a compelling value proposition in an otherwise crowded segment. I am confident that similar to its predecessors, the TUV300 too will create a mark for itself and emerge as a strong brand from the house of Mahindra”.
Pravin Shah, President & Chief Executive, (Automotive) Mahindra & Mahindra Ltd., while speaking at the launch in Chakan said, “The TUV300 bears testimony to Mahindra’s capability of indigenously designing and developing a world-class and aspirational ‘true-blue’ SUV. In fact, its bold and masculine design and its powerful road presence comes with an assurance of high standards of safety and world-class quality. I am confident that the TUV300 will further cement our leadership position in the SUV segment.”

TUV300 is powered by the advanced 1.5 litre mHawk80 diesel engine with a 2-stage
turbocharger that delivers 61.5 kW (84 Bhp) & best-in-class 230Nm torque. TUV300 is India’s only SUV with autoSHIFT Automated Manual Transmission Technology (AMT), making it effortless to drive. Its first-in-class ECO mode function ensures economical fuel consumption with an ARAI-certified fuel efficiency of 18.49kmpl.
Further, the TUV300 gives you a feeling of immense safety, with its toughened high strength steel body shell, hydro-formed crush tips, dual airbags, ABS with EBD and automatic door lock. The TUV300 will be available in 7 variants and 6 attractive shades of Verve Blue, Dynamite Red, Molten Orange, Glacier White, Majestic Silver and Bold Black.

ABOUT TUV300

TOUGH AND BOLD TRUE BLUE SUV STYLING

Inspired by the design of a battle tank, the TUV300 is a tough, bold and stylish SUV that commands attention wherever it goes. Its imposing bumpers, high ground clearance and toughened high strength steel body allow it to tackle any challenge thrown at it. The exterior with its bold grille with chrome inserts, stylish ski racks, uniquely slanted doors and B-pillar, Tailgatemounted spare wheel with moulded cover and sporty alloy wheels lend the TUV300 design cues
of a “true-blue” SUV. Its slick static-bending headlamps and chrome-accented fog lamps, make it look right at home on city streets too.

THE REFINED SIDE OF TOUGH

Despite the tough appearance of a true blue SUV on the outside, the TUV300 is stylish and extremely comfortable on the inside. The TUV300’s dual-tone black & beige interiors are premium and welcoming, thanks to the chrome finishes and metal accents. A smart dashboardwith classy, piano-black centre fascia and a hexagon-shaped center bezel gives the whole passenger cabin a contemporary look. With an infotainment system comprising 2-DIN Audio, Bluetooth, USB & AUX, a stylish steering wheel, steering-mounted audio and phone controls, a sporty twin-pod instrument cluster, the TUV300 is set to exceed expectations.

EASE OF DRIVING

The TUV300 is perhaps India’s easiest to drive compact SUV, thanks to its first-in-class ‘autoSHIFT’ technology (Automated Manual Transmission). Its mHawk80 engine, is a 1.5 litre diesel engine with 2-stage turbocharger and delivers 61.5Kw (84bhp) power and best-inclass 230 Nm torque, while its ECO mode function and Micro-Hybrid Technology ensure
economic fuel consumption with an ARAI-certified fuel efficiency of 18.49kmpl. Its Cushion Suspension Technology with anti-roll bars and 3rd generation chassis ensure you can enjoy all the toughness of the TUV300 with car-like ride and handling.

SAFETY YOU CAN FEEL

Sitting in the TUV300 gives you a feeling of immense safety and security. But that’s not just a feeling. The TUV300 comes with a toughened high strength steel body shell for all-round impact protection, a 3rd Generation crash-worthy chassis with high torsional stiffness & durability, hydro-formed crush tips that collapse in case of impact and help protect passengers, Dual Airbags, Anti-lock Braking System (ABS) with Electronic Brake-force Distribution (EBD), Corner Brake Control (CBC) to maintain the driver-intended path during braking while turning,
Automatic door locking to prevent doors from opening accidentally, crumple zones and strong side intrusion beams.

EASY TO RELAX IN

The TUV300 packs uncompromising style with a 7-seater (5+2) configuration and with the best–in-class headroom, legroom & shoulder room. This, along with 720 litres of generously expandable boot space is unmatched in this segment. The TUV300’s comfortable seats and premium upholstery, with added comfort of driver and co-driver armrests and lumbar support for front row seats make for a perfect package.

TECHNOLOGY THAT MAKES DRIVING A DELIGHT

The TUV300 is loaded with a host of technology features like Static-bending headlamps, brake energy regeneration, Intellipark Reverse Assist, steering-mounted audio & phone controls, Voice Messaging System, Driver Information System, Follow me home & Lead me to vehicle headlamps, Mahindra’s BlueSense mobile app and Micro-Hybrid Technology.

About Mahindra
The Mahindra Group focuses on enabling people to rise through solutions that power mobility, drive rural prosperity, enhance urban lifestyles and increase business efficiency. A USD 16.9 billion multinational group based in Mumbai, India, Mahindra provides employment opportunities to over 200,000 people in over 100 countries. Mahindra operates in the key industries that drive economic growth, enjoying a leadership position in tractors, utility vehicles, information technology, financial services and vacation ownership. In addition, Mahindra enjoys a strong presence in the agribusiness, aerospace, components, consulting services, defence, energy, industrial equipment, logistics, real estate, retail, steel, commercial vehicles and two wheeler industries. In 2014, Mahindra featured on the Forbes Global 2000, a comprehensive listing of the world’s largest, most powerful public companies, as measured by revenue, profit, assets and market value. The Mahindra Group also received the Financial Times ‘Boldness in Business’ Award in
the ‘Emerging Markets’ category in 2013.

Mahindras all new SUV named TUV300

- An all new platform
- Design based on the tough & stylish Mahindra DNA & inspired by a battle tank
Powered by advanced, hi-tech mHawK engine

Mumbai July 30, 2015: Mahindra & Mahindra Ltd. (M&M), a part of the US $16.9 billion Mahindra Group, today named its much awaited SUV with project code U301, as Mahindra TUV300. Pronounced as TUV, 3 double ‘Oh’, the ‘T’ in TUV300 stands for ‘TOUGH’ to highlight the tough & stylish SUV design. The numeric ‘300’ represents the series name.

The design of the tough and stylish Mahindra TUV300 has been inspired by a battle tank. Raised shoulders, high front nose, flat roof, high ground clearance, and straight bonnet give the Mahindra TUV300 an iconic true blue SUV silhouette.

Speaking at the name reveal, Dr. Pawan Goenka, Executive Director, M&M Ltd. said “Today, Mahindra has the strongest equity in the SUV segment in India. In our ongoing automotive journey, we identified a need for a tough, bold and masculine SUV and our customer clinics have confirmed that the TUV300 delivers on these parameters. I am confident that the Mahindra TUV300 will follow in the footsteps of its illustrious predecessors to evolve into an iconic brand for Mahindra”.
Pravin Shah, President & Chief Executive, (Automotive) M&M Ltd. said, “The TUV300 is the very epitome of the Mahindra RISE philosophy as its development challenged the limits and conventional thinking, and involved the innovative use of resources. The vehicle will be manufactured at M&M’s future-ready manufacturing facility at MVML, Chakan in Maharashtra, where again innovative engineering, state-of-the-art technologies and manufacturing excellence are simply par excellence”.

True to the tough and rugged DNA of Mahindra vehicles, the Mahindra TUV300 is an all new SUV platform. The Mahindra TUV300 has been designed and developed in-house by the Mahindra design team. The research and development of Mahindra TUV300 has been carried out at the world class Mahindra Research Valley (MRV) in Chennai.

The Mahindra TUV300 is truly unique for the manner in which it was conceived and designed. In fact, all research and development activities for this SUV were planned with global standards of quality, technology, testing norms, safety, regulations and emissions from the very start to delight the customer.

The tough & stylish Mahindra TUV300 will be powered by the advanced mHawK engine.

About Mahindra

The Mahindra Group focuses on enabling people to rise through solutions that power mobility, drive rural prosperity, enhance urban lifestyles and increase business efficiency.

A USD 16.9 billion multinational group based in Mumbai, India, Mahindra provides employment opportunities to over 200,000 people in over 100 countries. Mahindra operates in the key industries that drive economic growth, enjoying a leadership position in tractors, utility vehicles, information technology, financial services and vacation ownership. In addition, Mahindra enjoys a strong presence in the agribusiness, aerospace, components, consulting services, defence, energy, industrial equipment, logistics, real estate, retail, steel, commercial vehicles and two wheeler industries.

In 2014, Mahindra featured on the Forbes Global 2000, a comprehensive listing of the world’s largest, most powerful public companies, as measured by revenue, profit, assets and market value. The Mahindra Group also received the Financial Times ‘Boldness in Business’ Award in the ‘Emerging Markets’ category in 2013.
Visit us at www.mahindra.com

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