2016 Honda BR-V
Honda’s attempt at the Crossover market. Is it a potential segment leader? Lets find out!
When Honda India unveiled their budget crossover, the BR-V, at the 2016 Delhi Auto Expo, it marked the Japanese automaker’s entry into a segment that has been facing competition from a various spectrum of brands. But with Honda’s reliability and refinement, and the famous Crossover architecture, can the BR-V open the doors of Honda’s success in this segment? Well, we try to answer just that!
Compact SUVs and crossovers are a very popular trend in the Indian market and thus, this segment has become one of the most lucrative market spaces. In recent past we have seen almost every other auto maker launching their models in the segment, with each one of them getting positive response from the market. The Indian crossover market was fueled with the launch of the Renault Duster in India, which provided a tasteful combination of car like ride and SUV like presence. Then, a few years later, Hyundai launched the Creta, which was instantly deemed a big hit. The Japanese auto makers like Mitsubishi and Toyota are all set to bring their own models in the near future. But there is one more Japanese auto giant, which was highly awaited to join the Crossover party.
Honda has been in the Indian market for quite a long time, but they didn’t actually try their hands in the compact SUV or Crossover segment. The Honda CR-V, though a crossover, has never been a popular model among Indian customers, especially due to the fact that Honda never gave it a diesel mill, and it was priced exorbitantly.
As the scenario has changed in the last couple of years, Honda is trying to grab a larger share of the Indian automobile market. At the recent 2016 New Delhi Auto Expo, we saw the Japanese auto maker unveil their highly anticipated budget crossover, the Honda BR-V, which has been launched already in several countries in South East Asia. Honda has managed to rope in exceptional sales from the BR-V in neighboring ASEAN countries, and the Japanese giant is expecting to carry forward this success in India as well.
But before the official Honda BRV launch date in India, we put it to a detailed test to find out whether the new Honda Crossover is capable of stirring up the existing market player.
Update 5.05.2016: Honda BR-V launched in India. We have updated the review with new information and images.Read the full 2016 Honda BR-V review