Tata Motors Announces New Sub-Brand TAMO
The first product developed by TAMO will premiere at the upcoming 87th Geneva International Motor Show on March 7, 2017
Tata Motors today announced their new sub brand- TAMO which is actually a part of their new Passenger Vehicle strategy. This will act as an incubating centre of innovation towards the making of new technologies, business models and partnerships to define future mobility solutions.
This new sub brand will first concentrate on low volume, low investment, model to actually provide fast tracked technologies and concepts. Tata Motors plans to devlop two new platform besides their existing variants under this sub brand. They also plans to develop atleast 7 to 8 passenger vehicles variants from these two platforms. This architecture will also reduce complexity and enable future technologies.
Dr Tim Leverton, President and Head Advanced and Project engineering, Tata Motors said on the occasion that the Auto manufacturer is starting a new era. They are actually planning to find new ways of innovating and experimenting, for that they are scouting for new spaces, technologies and explore new hubs from across the globe. They have even plans to work with start ups in new places.
Speaking on the announcement, Guenter Butschek, MD & CEO, Tata Motors, said, “The success of our transformation journey ‘FutuReady’ is measured by our vision and depends on our ability to deliver on our comprehensive strategies for our business units. Our game plan addresses six themes – topline improvement, cost management, structural improvements, customer centricity, new mobility solutions and organizational effectiveness."