Mahindra Reveals Its New ‘Twin Peaks’ Logo And It Is Sure To Draw Polarizing Opinions! - story fullscreen Fullscreen

Mahindra Reveals Its New ‘Twin Peaks’ Logo And It Is Sure To Draw Polarizing Opinions!

The XUV700 will be the first vehicle to wear Mahindra’s brand-new logo that you may or may not like

The XUV700 will be the first vehicle to wear Mahindra’s brand-new logo that you may or may not like

Mahindra is gearing up to launch the XUV700 and it is expected to come with a whole lot of changes. But, a week before the launch, the automaker decided to shift its focus a bit by revealing its new logo. The XUV700, debuting on Independence Day, will be the first Mahindra vehicle to wear the ‘Twin Peaks’ logo.

0The New Logo Looks Very Different From The One It Replaces0

Mahindra Reveals Its New ‘Twin Peaks' Logo And It Is Sure To Draw Polarizing Opinions!
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Unlike Kia that has merely changed the font of its logo and Volkswagen that has gone all 2-D, Mahindra has come up with a logo that doesn’t look anything similar to the current one. The Twin Peaks logo is said to be in line with the company’s brand statement - ‘Explore the Impossible’. Although the XUV700 will grace the badge first, all other SUVs in the company’s lineup will follow suit.

One intriguing thing, however, is that the logo is said to be only for SUVs.

Does this mean the Mahindra commercial vehicles will continue to wear the same old design? We’ll have to wait and watch. The company also noted that this new visual identity will be seen across 823 cities by 2022.

Mahindra Reveals Its New ‘Twin Peaks' Logo And It Is Sure To Draw Polarizing Opinions!
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So, Pratap Bose’s first move after shifting from Tata to Mahindra was designing the logo and not a car. Interesting! What are your thoughts on Mahindra’s new ‘Twin Peaks’ logo? Watch the official video below, voiced by Naseeruddin Shah, and share your thoughts with us in the comments section.

Sidd Dhimaan
Sidd Dhimaan
Senior Editor, Truck Expert, EV Expert - sidd@topspeed.com
As a full-on enthusiast, Sidd has been active in the automotive world his entire life. He started reading about cars and trucks at the age of 5 and has attended and reported numerous auto shows and race events. Over the years, Sidd has become an expert among his peers, especially in the field of pickup trucks, and finds himself constantly wrapped up the day-to-day news and developments of the truck and sportscar world. In all honesty, Sidd’s love is divided between cars and trucks, music, and acting, but he manages to devote 100-percent of his heart to all three.  Read full bio
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