Ford Showed Steady Sales Growth In April 2017
Ford launched two new products and started a new campaign in the month of April as well
Ford Motors India was able to continue a steady growth rate for the month of April 2017 with the rise in the combination of domestic wholesales and exports. They were able to export a total of 25,149 vehicles compared to 16,470 vehicles in the corresponding month last year.
During the month of April Ford has further strengthened their product portfolio by launching the sharper, spirited Sports Editions of its hatchback Figo and compact sedan Aspire. These cars promise to enhance the fun-to-drive quotient of both the cars. Both these cars stand out from the standard models because they have received a dozen of design & performance changes.
During the month of April besides just launching new models, Ford India also started a new campaign to sensitise car buyers on the importance of safety. The campaign, titled The Uncomfortable Question will help the customers in car buying decisions.
Besides all that Ford India also strengthened its sales and service footprint with the inauguration of new facilities in Jammu, Ghaziabad and Faridabad. The company now has 376 sales and service outlets, covering 209 cities across India.
Now talking about some real figures, in the month of April 2017 Ford was able to sell 7,618 vehicles ijn the domestic market, compared to 6,531 units last year. The exports grew to 17,531 vehicles from 9,939 units in the same month last year.