Early Maruti-Suzuki S-Cross buyers compensated for price drop
In what may sound like a one-of-its-kind move by any manufacturer in the country, Maruti Suzuki has started to offer compensations to early buyers of its premium crossover, the S-Cross. This compensation to existing owners comes on the backdrop of the automaker reducing ex-showroom prices of the S-Cross by around 1 lakh.
Maruti Suzuki has been leading the Indian automotive market ever since the introduction of the erstwhile Maruti 800. Over the years, many new global automakers have invaded the Indian industry, but none of them has been able to overthrow Maruti Suzuki from the market leader’s throne. The primary reason behind this unmatched success run of the Japanese automaker is its robust customer support and unprecedented levels of customer satisfaction. And if reports coming from existing Maruti S-Cross owners are to be believed, Maruti is not taking this customer faith for granted.
Maruti Suzuki S-Cross was launched in India in August last year, and was sold through the manufacturer’s all-new NEXA dealer network. Despite being a competent product and ranking high on automotive critic ratings, the S-Cross did not manage to rope-in huge sales numbers for its stable. As a result, NEXA dealers started offering huge discounts on the S-Cross just two months after its launch. These discounts varied between 90,000 to 2 lakhs for the 1.6L DDiS 300 S-Cross, and between 40,000 to 60,000 for the 1.3L DDiS 200 S-Cross. Moreover, the company officially announced a massive price drop of around 1 lakh on its S-Cross crossover recently, in order to enhance its sales.
But there were a few early S-Cross buyers who took deliveries just after the car’s launch. After these discounts and subsequent price drop was announced, these ‘early bird’ buyers were left disappointed, as they not only paid more for the S-Cross, but also suffered huge depreciation due to low resale value. But Maruti Suzuki has now addressed disappointment of these customers in an unprecedented manner.
Though no official announcement has yet been made, a TeamBHP member named Samrat Chaudhuri has received a compensation of 90,000 rupees, along with an extended warranty from NEXA, for buying a 1.6-litre S-Cross Alpha Variant before the official price correction was made. Many other members of the forum have claimed receiving similar refunds from the company.
This effort by Maruti Suzuki is worth applause, as it would increase customer confidence and enhance the brand image in the highly competitive Indian car market. In contrast to this effort, Honda had not compensated its customers in any way when prices of the earlier generation Jazz hatchback were decreased exponentially.
Kudos to Maruti Suzuki for this S-Cross refund!
You can check an overview of the Maruti-Suzuki S-Cross here.