Ever imagined what it would look like, if eminent sports persons like legendary Muhammad Ali, tennis ace Maria Sharapova or chess champion Magnus Carlsen starts fighting against themselves? Well, I have never thought anything like that. But, it seems Porsche did, and they brought all three star sportspersons to their own arena, court or board to fight against themselves only.
Yes. The latest Porsche TVC for the Porsche 911 is named as “Compete”, and it shows exactly what we just talked about. In that TVC we can see Muhammad Ali is all laced up against Muhammad Ali, Maria Sharapova serving and shooting forehands to Maria Sharapova, and chess grandmaster Magnus Carlsen is sitting face to face against Magnus Carlsen in a tense game. The unique TV commercial will surely engage the viewers to it. As it seems, Porsche took the concept of this TVC from a Gatorade campaign, the energy drink maker once used with Michael Jordan. In the TVC two Porsche 911s are seen racing on the tarmac, which delivers the ultimate message. That is, Porsche 911 can only be challenged by Porsche 911 only, resulting the 911 reaching a new height by improving itself.
The Porsche 911 Carrera is powered by two differently tuned 3.0 litre 6 cylinder flat boxer engine, mated to a 7 speed manual or 7 speed PDK automatic transmission. It produces a peak power of 370 hp and 420 in two different tunes, while the torque outputs are 450 Nm and 500 Nm respectively. The Top speed is 295 kmph to 308 kmph respectively.
As we reported earlier, Toyota is all set to unveil their most popular MUV Innova globally; they have launched a teaser campaign in their Indonesia website. A few days ago we have seen the leaked images of the brochure of 2016 Toyota Innova, which is bound to hit the Indian shores sometime next year may be. From those images, we have already got the complete view of front, side and rear profile; and interior cabin as well.
Now Toyota Indonesia has officially revealed a teaser image of Innova in their website. It is all set to be globally launched on 23rd November, 2015. The new Innova comes in a completely restyled avatar, which is muscular and bold and appealing at the same time. The front facade sports a large hexagonal grille section, which talks the present generation design language of the Japanese auto maker. The front bumper looks enormous and beefy. The window line comes stylishly upward sloping and the rear tail lamps look completely different as they come horizontally placed and therefore making the rear profile completely different looking. The interior has also got restyling treatment, as we can see the dashboard comes sporting the same design of the Toyota Fortuner. The dual tone colour scheme inside the cabin makes the car look stylish and eye soothing. There are wooden trims on the dashboard, which not only makes the car stylish but also gives a premium feel. The AC vents inside look similar like the Toyota Altis.
2016 Toyota Innova comes powered by the new GD series engine in form of a 2.4 litre diesel unit. This will replace the present generation KD engines found in the outgoing models. Toyota claims the new GD series engines are 10% more fuel economic. The transmission duty is done by both manual and automatic gear boxes.
Tata Motor recently took a giant leap in the global arena by making living football legend Lionel Messi their brand ambassador. Just days after unveiling the deal, they have launched a television commercial (TVC) on featuring Messi as their brand ambassador, which also features a few glimpse of the upcoming compact Tata Kite hatchback. Earlier we have seen a disguised Tata Kite was getting tested on road by Indian Formula One driver Narayan Karthikeyan, but this time Tata Kite has gained immense interest among the viewers of the TVC.
The TVC is focused on the #madeofgreat philosophy, which extensively features Lionel Messi. The #madeofgreat campaign is comes with the company philosophy of providing best in class innovations in the passenger vehicles segment with a combination of stunning design, thrilling performance and exciting new technologies. In the TVC Tata Motors has teased a few glimpse of Tata Kite hatchback. The headlamp, front grille with Tata logo, tail lamp and the body coloured door handle were shown in the TVC. Not only Kite hatchback. Tata Motors is preparing to launch a compact sedan of the same name as well, and it is believed, that the sedan will come sporting the similar design. The rumor amidst the automotive arena is, teasing the Kite hatchback is just a message that the launch is imminent.
In recent years, Tata Motors not only gained strong foothold in Indian automobile market, but they also expanded their business in global arena. Tying up with personality like Lionel Messi will help them vehemently to expand their global presence.
As the festive season in India has begun, almost every auto manufacturer in the country is offering lucrative discounts and offers while selling cars.
Nissan is offering Terrano at a price of INR. 9.99 lakhs, which means the potential customers will get benefits up to INR. 95000. Nissan Sunny is such a car, which couldn’t meet the company expectation, as the sales figure for this car is very low. This car also comes at a Diwali discounted price of INR. 7.51 lakhs, and the benefits for this car is up to 75, 000. Nissan Micra came with lot of hype, although this car couldn’t become vehemently popular. Nissan is trying to attract the compact hatchback customers by giving Diwali special discount for this car too. The Micra comes at a price tag of INR. 4.47 lakhs, and the customers will get a benefit up to INR. 45000.
Not only these, Nissan India is also offering several other benefits to its potential customers, which are assured gifts of up to INR. 1.17 crores, lucrative finance options at 8.99% interest rate, completely free first year insurance for the car, a special exchange bonus policy and free accessories to stylize the car.
Renault may be the proud manufacturer of the most popular compact SUV of India, Duster. But they also have some lacking point in the countries automotive segment. Renault launched the compact sedan Scala in the country a few years ago, but it could not become popular. Even the sales figure for this car couldn’t reach the expectation of the manufacturer too.
A few days ago Renault India discontinued the base variant of the Scala in India, which was the RxE. But as it seems they are trying their luck hard and that too in a desperate attempt to save the Scala’s future in the country. Probably that is why; Renault launched a new TV commercial for Scala a few days ago. Although the TV commercial shows, that a black Scala is getting chased all the way by two bikes and later it is revealed that the bikers are actually paparazzis, who are trying to get a photograph of the car. The advertisement doesn’t look interesting; rather it is pretty dull storyline. As Renault Scala doesn’t come close to match the manufacturers expectation, it is really hard to predict, whether the compact sedan will get a sales boost inspired by the advertisement.
Volkswagen India took an unique initiative to boost up their sales in the country. The German auto manufacturer has launched Volksfest on 15th October, which will go till 15th November, 2015. Despite launching two special limited edition cars during the festive season, this new offer will attract the potential customers towards the brand, Volkswagen officials think so.
In the Volksfest; customers will get several benefits like attractive offers on service packages and value added services, assured gifts on every test drives, exchange and loyalty benefits upto INR. 40, 000, assured holiday package on exchange of the old cars, lucky draws, where customers will get chances to win Blaupunkt multimedia tablets. Volkswagen India is also offering special offers for the dedicated car models like Volkswagen Polo, Volkswagen Vento Highline Plus (Which was launched a few days ago as a special edition), and Volkswagen Jetta.
The offer for Volkswagen Polo is finance scheme at 3.99% interest rate and an exchange policy with loyalty benefits upto INR. 20000. Volkswagen Vento Highline Plus comes with a finance scheme at 9.75% interest rate along with free insurance and exchange policy with loyalty benefits upto INR. 40,000. While the Volkswagen Jetta also comes with offers like finance scheme at 9.99% interest rate, along with exchange policy and loyalty benefits upto INR. 40000.
A few days ago Volkswagen has lost their face worldwide due to the emission test cheating scam in US. After that the German auto maker is trying to regain the faith of the customers worldwide. In India too, Volkswagen brand is not out of question, and this unique offer will surely help the brand regain the faith of the customers.
We will never forget his opening pair with Adam Gilchrist and the destructive batting against any opponent in his cricketing days. We are talking about former Australian cricketer Matthew Hayden. Indian auto manufacturer Mahindra & Mahindra roped him in as their brand ambassador for Australian market.
Mahindra Automotive Australia Pty Ltd, which is the part of part of the Mahindra Group, today announced Hayden as their brand ambassador for the next three years. According to Mahindra the deal symbolizes the association of two strong entities both with the spirit of commitment, excellence and a sense of adventure – ‘Matthew Hayden’ and ‘Mahindra Australia’. Built to take on anything from bad roads to bad weather, Mahindra’s products are a perfect match with Matthew Hayden’s ability to boldly take on the competing team on the cricket pitch.
Pravin Shah, the President and Chief Executive (Automotive) of Mahindra & Mahindra Ltd. has said, "We are proud to announce Matthew Hayden as Brand Ambassador for Mahindra in the Australian market. He clearly embodies the values of Mahindra both on and off the pitch, with his hard work, spirit of excellence, commitment to family and an acute sense of adventure. Today he is a role model for the youth in Australia who wants to excel not just in sports but in any arena. Australia is an important market for Mahindra and I am sure that this association with Matthew Hayden will go a long way in strengthening our brand value in the country."
Mathew Hayden himself has said, "I’ve always had a proud fondness of India and the Indian culture during my world class cricket career, so to represent the Mahindra brand in my home country is quite special. As a rural kid, raised on a farm, I can relate to Mahindra’s range of no-nonsense farming equipment and vehicles that focus on family, adventure and practicality. Hence becoming a brand ambassador is something I don’t take on lightly. In fact I share similar values and a love of the outdoors. Further I was impressed with Mahindra’s commitment to developing quality products for the Australian conditions and that made it an easy decision for me to jump on board."
Amazon India is already showcasing the new SUV as an exclusive product in their website. Chevrolet Trailblazer is all set to be launched in Indian market in a few days, and pre launch booking for this car will commence on 21st October. Apart from the showrooms, potential customers for Chevrolet Trailblazer can book the car in Amazon India also.
As e commerce in India is booming constantly, and Indian customers at large are now preferring online websites for buying various products, Chevrolet is hoping that this offer will click also, and people will get attracted to the offer, therefore buy the car from Amazon website. In the dedicated page of Amazon India website customers can avail all the information about the upcoming SUV.
Chevrolet Trailblazer is one bold and muscular looking SUV, which is powered by a 2.8 litre 4 cylinder engine, displacing 2776 cc. The transmission job is done by a 6 speed manual gear box, which is not available in its competitors. This powertrain produces 200 PS maximum power and a torque amount of 500 Nm, which is really enormous. This muscular SUV is all set to give tough competition to the Toyota Fortuner, which is the most popular SUV of India. Moreover Trailblazer is also set to compete against the Ford Endeavour, Mitsubishi Pajero Sport.
Read our spec comparison between Chevrolet Trailblazer, Toyota Fortuner and Mitsubishi Pajero Sport.
Maruti Suzuki Baleno is the talking topic of the town at present. The much awaited premium hatchback is all set to launch on 26th October in India, during this upcoming festive season.
This particular hatchback will be a premium offering from Maruti Suzuki, after their crossover Maruti Suzuki S-Cross, and just like the S-Cross Baleno too will be sold from their premium quality dealership NEXA.
As we have heard from various sources, NEXA has already started the procedure of taking advanced bookings of the soon to be launched Baleno for INR. 25, 000. This car will get two powertrain options under its hood, which are a 1.2 liter petrol engine delivering 84 PS peak power, while the other unit is a 1.3 liter diesel unit churning out 75 PS peak power. Baleno will be available in four trims, which are Sigma, Delta, Zeta and Alpha. Baleno comes with various features like LED daytime running lamps, automatic projector headlamps, telescopic power steering wheel, ABS with EBD, multiple airbags, power windows, rear wiper with defogger, AC with climate control.
Smartphone integration is a really big issue for auto manufacturers, when it comes to showcasing and advertising features of a car. And when it is about advertisements, one has to know how to be innovative. Skoda Australia seems to be a real prankster on that ground.
In a recent advertisement of Skoda Fabia, launched by Skoda Australia, how Skoda is promising a perfect 1:1 relation between the driver and his car. A salesperson is giving demo to the potential customers about the best feature of the car, which is Smartlink Sync. The salesperson has a surgically implanted USB port on his right arm, and he is connecting an USB cable to that port, while the other end of the cable is directly linked with the cars instrument panel. While he tries to impress the potential customers, he finally tells them that, they have to undergo a small surgery to implant an USB port in their body to use this Smartlink Sync. Certainly the customers get frightened. At that point the salesperson reveals that it was a prank with a fake implant, and the Smartlink Sync can be used by connecting the USB cable to the smartphone device.
This ad was shot with 11 hidden cameras installed at various places inside the showroom and the car cabin, and as Skoda Australia shows, 7 unsuspecting customers experienced this odd prank.
It is said, that Black is beauty. When it comes to automobiles, the proverb comes very much evident, as we see the Black coloured cars come with the higher price tag. Porsche launched Porsche 911 Carrera is one of the most popular car around the world, and recently Porsche launched an all black edition for the 911 Carrera coupe. It comes absolutely black painted both at exterior and inside the cabin too. Therefore the car looks stunningly gorgeous. As the black ink flows and creates the design of the car, the video represents how fluid is the design and style of the car. This amazing car comes with a 6 cylinder Flat Boxer engine with a displacement of 2981 cc. The peak power of this engine is 370 hp and the torque amount is 450 Nm. The ride and handling quality is also superbly precise. This car is the prime rival against Jaguar F type coupe, BMW M4, Audi R8.
Mahindra finally aired the television commercials for their latest compact SUV TUV300, which was launched on 10th September. It was bit surprising after the car got launched, and there was no television commercials at all. Although, we have seen the images from the shooting location of this advertisement, but the advertisement itself came late indeed.
In the ad, the protagonist is actor Prabhas from the movie ‘Bahubali’, released a few days ago. The video shows some rugged looking village of Rajasthan, where in a fort looking place a kid is getting abducted by the goons. Then enters Prabhas and his Mahindra TUV300, breaking a wooden door of the fort. After a few seconds of chasing scene, going through the fireball, it seems the advertisement is very much average and it may come appealing to the rural India, but there is less chance of the urban people is going to like such an advertisement. At the end of the video the director compliments Prabhas saying, it was, “Great shot.”; although the the actor reluctantly wants to give a retake of the shot. Well, what can we say! We would like to watch a retake of the advertisement with some unique storyboard, not such average 1980’s Hindi movie style chase and win drama.
Mahindra claims their latest addition Mahindra TUV300 comes with raw power, and it appeals to the rural and urban people of India, who love sheer power and off roading capability with a bit of style and luxury. This TUV300 serves all those purposes indeed. According to Mahindra, this vehicle comes with a look, which was inspired vehemently from battle tank, and it was built entirely by Mahindra’s in house engineers. This car comes with a look which resembles with the Mahindra Bolero, Jeep and Mahindra Quanto, which was the first compact SUV from the Indian origin auto manufacturer. It is powered by a 1.5 liter 3 cylinder mHawk80 diesel engine, which is quite powerful.