Bugatti opened its doors to their largest showroom at a new address on Sheikh Zayed Road, UAE. This is the brand’s 15th showroom in their global network. With 30 orders already received for the new Chiron, this happened to the brand’s most successful dealership. The entire Arabian peninsula region accounts to receive 26 percent of orders received for the Chiron.

The showroom itself has an area of over 240 square metres and gets an imposing legendary Bugatti Horseshoe which can also be found on the radiator of every Bugatti car including the Chiron. The Horseshow at the entrance is over 4 meters high. Just like the imposing exterior the interior too gets a specially designed lounge area which is equipped with furniture from the Bugatti Home Collection. Inside the lounge area, customers can configure their Chiron in a private atmosphere. To get to know the Chiron more closely exhibits and animations on large screens are also shown on large screens. There is also a different heritage section, where the visitors can learn about the Bugatti brand values – Art, Forme, and Technique.

Al haboot Motors has been the official dealer partner of the French luxury brand for the United Arab Emirates since 2006, and they joined as the brand’s Service Partner of Excellence since 2013. This is where you will also find Veyron’s largest fleet of vehicles which consists of over 55 vehicles.


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Currently, Bugatti has the Chiron under their product lineup which is the successor to the iconic Veyron Supercar. The Chiron gets an 8.0 Litre W16 unit which produces an impressive 1500 Hp of peak power and 1600 Nm of torque. The engine is paired to a 7 speed DSG dual clutch gearbox which sends all the power to the 4 wheels of the car. The Supercar can sprint from 0-100 km/h mark in less than 2.5 seconds while the top speed has been limited to 380 km/h mark.

Sultan Al Habtoor, President of Al Habtoor Motors, emphasised how proud his company was to represent the Bugatti brand. “The UAE is always striving to be the best. Our target was, therefore, to bring the largest, most beautiful Bugatti showroom to the heart of Dubai. Here, our exquisite clientele can experience the unique nature of this fantastic brand in all its facets.”