GM India organised a vehicle checkup and service camp as part of Chevrolet ’You First’, an after sales service initiative. The camp was held during April 11-13th at all authorized Chevrolet workshop across India. The program attracted over 35,000 vehicles during the period. As part of the Chevrolet ’You First’ program, customers could get their cars checked thoroughly based on a 51-point vehicle checkup chart laid out by GM India.
As far as vehicle maintenance is concerned, the program also included free top-up of fluids and lubricants, coupons for discounted spare parts of up to 5 percent, 10 percent discount on labor cost and 25 percent discount on car care products was offered. GM India also took care of exterior wash, vacuum and tire dressing and glass cleaning before the cars were handed over to their customers.
The main reason for such camps being organized by car makers is not just to keep customers happy with the brand by offering cheap and sometimes free-of-cost service, but to also generate new sales leads.