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Posted on by Riju Ganguly +  

Things are definitely not going in General Motors favor right now in India and in order to attract the attention of the consumers Chevorlet recently launched a limited edition of their hatchbacks Beat and Sail U-VA in the Indian market.

These special edition hatches were displayed at the 2014, Auto Expo which was held in Delhi and will definitely attract the attention of the soccer fans of India specially Manchester United fans. Known as Manchester United Limited Editions both these special editions hatches will be available in limited numbers in the Indian market. Chevrolet Chevrolet launched it in the Indian market because the auto brand made its debut on Manchester United’s home shirt and this legendary soccer team will play their first match on July 23rd 2014 in their new branded shirt against the L.A. Galaxy at the Rose Bowl in Pasadena, California.

Coming to the special edition cars these special edition hatches will be available with Manchester United Decals on their body, stylish alloy Wheels, Special Seat Covers with the Manchester United logos on it, Music System, Illuminated Sill Plates, and OSRVM’s with Blinkers lastly a Roof Rails and exclusive branding. Both these special edition cars were built on the LS variant of their standard models and are available in Super Red color in both petrol and diesel options and you will have to pay an extra Rs.69, 000 over the standard LS variant prices to get your hands on the Manchester United limited editions.

The Chevrolet Beat Manchester United edition is available at INR. 4. 91 lakhs (Ex Showroom Delhi) for the Petrol variant, whereas the Diesel will cost you INR. 5. 74 lakhs (Ex Showroom Delhi).

The Chevrolet Sail U-VA Manchester United Edition is available at INR. 5. 51 lakhs (Ex Showroom Delhi) for the petrol and INR. 6. 52 lakhs (Ex Showroom Delhi) for the Diesel variant.

Posted on by Riju Ganguly +  

When Chevrolet first launched the hatch Beat in the Indian market it attracted huge attention from the people because back then it was a wild and aggressive looking small hatch. Its overall size, shape and stature were absolutely perfect for our urban roads.

The Beat had huge headlamps and funky styling on its exterior while inside it received sporty touch which definitely attracted the young generation and the first time car buyers. But somehow Chevrolet Beat’s glory in the Indian market was short lived and its rivals started launching their own products which came with a more practical and spacious interior, fuel efficient engine and also was priced quite aggressively at the same time.

Although GM has made couple of minor changes to the hatches exterior earlier but somehow it failed to revive its position in the Indian market, recently Chevy launched a facelift version of the Beat in the Indian market at the 2014 Auto Expo which was held in Delhi. This facelift Beat too received minor cosmetic upgrades both on its exterior and interior, however open the front hood and inside it you will find the same 1.0 Liter XSDE diesel engine while the petrol version is powered by the S-TEC II powertrain, but does these powertrains now deliver more power and torque amount? You will definitely get all your answers once you go through this entire review of the facelift 2014 Chevrolet Beat.

Click past jump to read more about the facelift 2014 Chevrolet Beat

Source: Chevrolet
Posted on by Moumita Karmakar  

With the hope of reaching to their customers and to increase the popularity of their cars, General Motors have opened a new dealership in Chandrapur, Maharashtra. With the inauguration of this new dealership in the state, the total number of sales outlets of GM reaches to 29 while they have 33 service facilities within the Maharashtra state. Across the country the total number of sales points stands at 269 and 275 Service outlets. The new dealer ship being opened at Maharashtra is a 3S facility which means it will provide sales, service and spares and will serve the needs of the customers over the area.

The new 3S ND Chevrolet is situated near Gajanan Maharaj Mandir Square, Nagour Road, Chandrapur in Maharashtra. This facility promises to provide a wide range of accessories as well as a top class support to the Chevy owners. The facility also commits to continue to provide with a value proposition to stand out in the market place to its customers through its recently launched ‘Chevrolet Complete Care’ programme.

In the facility, GM is determined to provide an unmatched service and ambience to the customers every time they visit, that is why the manufacturer has incorporated a team of highly trained and equipped engineers in the facility. These engineers are claimed to remain present at the facility all the time with latest garage tools, diagnostic equipment and computerized facilities and shall attend the needs of the consumers.

Mr. Arvind Saxena, President & Managing Director, GM India said, “We have opened the new dealership in the wake of the increasing popularity of Chevrolet vehicles in Maharashtra. ND Chevrolet will be headed by Mr. Manish Hasani who is being recognized as a prominent business leader with strong credentials in the state. We are confident that under his able leadership and guidance, the dealership will set new benchmark in sales, service and customer satisfaction.”

Posted on by Moumita Karmakar  

One of the most popular and loved character from the movie ‘Transformer is Bumblebee, alias Chevrolet Camaro will showcase a refreshing look in the upcoming sequel of the movie – ‘Transformers: Age of Extinction’.

To enhance the viewer’s delight, Michael Bay has added four new Chevy vehicles to make the group powerful which are – Corvette Stingray which will transform into the character named ‘Autobot Crosshairs’, a Trax Crossover, a heavily modified 1967 Camaro SS and Sonic which already has appeared in some of the promo videos and action sequences.

As the release date of the movie is approaching nearer and the web is getting flooded with all sorts of movie previews and trailers, let us revive the journey of our favorite ‘Bumblebee’ so far in the film. Chevy Camaro is going to make its presence felt on the big screen for the fourth time, it made its first appearance in Transformers in the year 2007, where Bumblebee was first showcased as hand-me-down 1977 second-generation Camaro. This car was flashy, with rust and primer spots as its flashy yellow color covered in patina. However, in the same movie, Bumblebee is gradually changed into a fifth-generation Camaro.

This Camaro was an off-running concept which was specially designed for the movie as the movie was made two years before the Camaro would go on sale. The second sequel of the movie, Transformers: Revenge of the Fallen was released in the year 2009, few months after the launch of Chevrolet Camaro. In this movie, a modified production version of the car was displayed with black rally stripes on its hood and trunk deck lid, a mailslot hood, and a custom made front bumper. Transformer; Dark of the Moon which was their last released film in the year 2011, Bumblebee was lifted to the SS model. The color too was changed into amber yellow rather than pure yellow including dark colored wheels and black side mirrors.

The upcoming Transformers: Age of Extinction, movie will hit the theatres on 27th of June; Bumblebee has been redesigned to give it a more muscular and aggressive look. However the details of the cars will not seem exciting enough in pen and paper, so to get a glimpse of your favorite Transformers book your tickets now and get ready for the blast this weekend.

Click past jump to catch the Transformer: Age of Extinction trailer

Posted on by Moumita Karmakar  

In order to serve its customers and keep them satisfied, GM India has launched an industry first customer care programme where Chevrolet customers will have an unique ownership experience with assured low cost maintenance across the country.

Mr. Arvind Saxena, President & Managing Director of GM India have announced that with the introduction of this programme, Chevrolet will be offering a first-ever combination of complete-peace-of-mind service offerings to the customers including services like - industry-first Chevrolet Promise – assured low cost of maintenance, Exclusive Warranty packages, Chevrolet U-First Customer Centric Programs and Apps and a Round-the-clock 24x7 Roadside Assistance Program which is free for 3 years with all new car purchases.

All these facilities will be available for the following cars - Chevrolet Spark, Beat , Sail Hatchback, Sail Sedan and the Cruze.

Under the Free round-the-clock 24/7 Roadside Assistance programme, the manufacturer will be providing a lot of services such as vehicle towing, flat-tyre change, out of fuel assistance with limited free fuel, key lockout, battery jump-start and taxi benefits. Not only this, customers whose Chevy four wheeler is less than 5 years from buying may also avail the Roadside Assistance package at a nominal charge. Also, under the Chevrolet U-First programme, the fairer sex will also be benefited as the registered women customers will be provided free pick up and drop off of their Chevrolet cars for service, by the Chevrolet Authorized Workshops.

Chevrolet also have developed few digital applications such as the ‘Chevrolet Service Estimator Online’ a tool which is available on the Chevrolet India website that helps calculate periodic service costs, and the ‘MyChevroletIndia’ a mobile application, which helps the customers to locate & contact the nearest authorized Chevrolet service station. It is hoped that Chevrolet will be able to woo its customers with the services.

Posted on by Moumita Karmakar  

Once special edition or limited edition cars were seen being launched in the Indian market mostly during the festive seasons, now with the rise of competitions in almost every segments, special edition launches has become very common.

Recently, General Motors India launched the special edition Chevrolet Spark between a price tag of Rs. 3.44 to 3.99 lakh (ex-showroom, New Delhi). This sudden launch of the limited edition Chevy hatch is being seen as a move by the manufacturer to curb the huge competition it is facing from its rivals. Nonetheless it is quite good on the part of the company to give a fresh lease of life to their old hatch by reviving it a bit.

The special edition Chevrolet Spark has been added with lots of chrome surrounding the lamps and on the front grille to make it look stylish and premium than usual, the sides of the hatch gets sporty decals, the OSRVMs gets blinkers and at the rear a badge titling ‘Limited Edition’ in chrome finish has also been added. The interior of the car has also received attractive limited edition seat covers with sporty red stripes, a new steering wheel cover with neck rest, ambient foot-well lighting, carpet floor mats and an unique ‘Wing’ like analogue-digital instrument cluster on the dashboard. This special edition Spark is available in the shades like - Summit White, Sandrift Grey, Misty Lake Metallic, Switchblade Silver, Velvet Red, Linen Beige and Caviar Black.

The hatch is powered by the same four-cylinder 1.0-litre petrol engine that delivers peak power of 63 PS at 5,400 rpm and peak torque of 90.3 Nm at 4,200 rpm. The engine includes many advanced innovations such as sequential MPFI, the dual distributor-less ignition system (DDLI) and a motorized throttle intake system (MTIS) that ensures smooth, noiseless, efficient, powerful, reliable and low-maintenance operation. The Spark Limited Edition comes with a standard company warranty of three years/100,000 km and with a standard three-year 24/7 Free Roadside Assistance Programme too. This hatchback will be available for a limited period only.

Posted on by Tushar  

Back in the month of October of 2013, Chevrolet launched the facelift Cruze in a bid to generate some interest in the product ahead of the new year. GM gave the Chevrolet Cruze a slight makeover with nothing more than just aesthetic changes.

Now, GM has launched yet another facelift, however this time the changes are not as noticeable as before. Earlier, the Cruze was given a redesigned front bumper and grille. The reshaped bumper also housed a set of fog lamps. The old 15 inch runners were replaced with stylish new 16-inch wheels.

With that said, under the hood not much has changed since then. On the 2014 Chevrolet Cruze, GM has added a set of integrated turn signals on the ORVMs and that’s about it. As an attempt to promote the Cruze as good value, GM also threw in a set of safety airbags last time around.

Powering the car is a very potent 2.0-liter diesel engine that delivers 165 horsepower and is mated to either a manual or a 6-speed automatic transmission. Prices for the updated Cruze start at INR 13.7 lakh ex-showroom Delhi.

Click past the jump to read more about 2014 Chevrolet Cruze

Posted on by Moumita Karmakar  

Chevrolet India has won two awards for its marketing excellence.

The first for their newly designed Chevrolet India website and their successful ‘Enjoy Voyage’ pre launch campaign that was initiated the previous year. The two awards include a prestigious gold award and a Bronze award given by the ‘DMAi’ Awards which are conducted annually to honor the excellence in marketing and advertising. Those companies who raise the bar of originality, response strategy, interactivity and impact of their marketing receive this award.

The prestigious gold award received by Chevrolet is for its newly designed Indian website, the site has been made keeping in view the global Chevrolet standards. The bronze award received by the company is for its Enjoy ’s pre-launch campaign ‘Enjoy Voyage’ which proved to be quite successful too. On the wee period of this year, Chevrolet also bagged the NDTV Car & Bike Awards 2014 ‘Best Integrated Marketing Campaign’ for itself. This means that Chevrolet’s marketing strategy has become quite powerful in India.

Chevrolet currently product lineup consists of the Spark , Beat , Sail U-VA, Sail, Enjoy , Cruze , Captiva and Tavera in India.

Posted on by Moumita Karmakar  

It has been one year since Chevrolet Enjoy was launched in the Indian market and within this time span, this MPV have won hearts of many. That is why the company has launched a special edition of the MPV to mark its first anniversary.

On this occasion, GM India President and Managing Director Arvind Saxena said that Chevrolet Enjoy have had a successful ‘Year of Enjoyment’ on Indian roads and it has given the customers of India a spacious multi-purpose vehicle and a luxurious drive that is enabling them to enjoy life with their families and friends. He also added that the Enjoy have faced many challenges and competition in its segment. Nevertheless it has been able to grab the limelight by receiving a lot of awards.

The anniversary edition of the Chevrolet Enjoy comes with some minor changes like the addition of a generous amount of chrome on its exterior; the body of the car wears new graphics on its side body panel, roof-rails and a chrome kit for the headlamps, tail lamp, door handles and tailgate. Added to it, the limited edition of the Enjoy will also have OSRVM blinkers and chromed license plate garnish.

While In its interior, the dashboard gets wooden finish and a sporty and trendy ambience for a change. With these changes, the Enjoy MPV now looks more classy and premium and the petrol variant of the car comes with a price tag of Rs. 5.99 lakh while the diesel variant is available with a price tag of Rs. 7.30 lakh (Ex Mumbai Showroom).

Posted on by Tushar  
Chevrolet Sail

GM India organised a vehicle checkup and service camp as part of Chevrolet ’You First’, an after sales service initiative. The camp was held during April 11-13th at all authorized Chevrolet workshop across India. The program attracted over 35,000 vehicles during the period. As part of the Chevrolet ’You First’ program, customers could get their cars checked thoroughly based on a 51-point vehicle checkup chart laid out by GM India.

As far as vehicle maintenance is concerned, the program also included free top-up of fluids and lubricants, coupons for discounted spare parts of up to 5 percent, 10 percent discount on labor cost and 25 percent discount on car care products was offered. GM India also took care of exterior wash, vacuum and tire dressing and glass cleaning before the cars were handed over to their customers.

The main reason for such camps being organized by car makers is not just to keep customers happy with the brand by offering cheap and sometimes free-of-cost service, but to also generate new sales leads.


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